Community Management Specialist

Community Management SpecialistEntry-Level to Junior PositionABOUT US321 is a creative marketing agency using strategic data to create the kinds of meaningful moments that connect, inspire, and engage. We thrive on collaboration, agility, and heart — and we're powered by teammates who focus on what matters, bring proactive solutions to the table, and take full ownership of their work. We believe great work starts with great people, and we're looking for one more to join the team.ABOUT THE ROLEAs a Community Management Specialist at 321, you will be the voice of our clients across social media platforms, building meaningful connections with audiences through authentic engagement, responsive community management, and strategic creator partnerships. This entry-level to junior position focuses on the daily management of social media communities, influencer outreach and relationship building, and fostering brand loyalty through thoughtful, timely interactions.You'll monitor social media channels across multiple client accounts, respond to comments and messages, engage with followers, manage online reputation, and identify opportunities to amplify user-generated content and brand advocacy. You'll also support influencer marketing initiatives by researching creators, facilitating outreach, managing partnerships, and coordinating content collaborations.This role sits at the intersection of customer service, brand building, relationship management, and content creation. You'll bring strong communication skills, genuine empathy, social media savvy, and the ability to represent diverse brand voices authentically. As part of an AI-first organization, you'll leverage intelligent tools to scale community engagement, streamline influencer discovery, and deliver exceptional brand experiences across all touchpoints.This is an ideal role for someone passionate about social media, skilled at building relationships, and eager to learn the fundamentals of community management and influencer marketing while contributing to client success from day one.WHAT YOU'LL DODaily Community Management & EngagementMonitor social media channels daily across multiple client accounts (Facebook, Instagram, LinkedIn, TikTok, YouTube, X) for comments, mentions, messages, and engagement opportunitiesRespond promptly and authentically to audience comments, questions, and direct messages on behalf of clients, maintaining brand voice and toneEngage proactively with followers by liking, commenting on, and sharing relevant user-generated content that aligns with brand valuesFoster positive community sentiment by building genuine connections with audience members and creating a welcoming brand presenceManage community interactions according to client-specific guidelines, escalation protocols, and brand voice documentsTrack response times and maintain high standards for timely, helpful, and on-brand community engagementIdentify and flag urgent or sensitive comments requiring immediate attention or escalation to Client Success teamsCommunicate with followers in a manner that builds brand loyalty, encourages repeat engagement, and creates positive brand associationsOnline Reputation & Sentiment MonitoringMonitor brand mentions, tags, and conversations across social platforms and the broader internet to track sentiment and identify engagement opportunitiesTrack and respond to online reviews on Facebook, Google, Yelp, and other review platforms in coordination with client preferencesProduce weekly sentiment reports outlining social media and review sentiment with week-over-week and month-over-month tracking and comparisonsIdentify patterns in audience feedback, questions, and concerns to inform content strategy and client communicationsAlert clients and internal teams to potential reputation issues, negative sentiment trends, or crisis situations requiring immediate responseCelebrate positive feedback and user testimonials by amplifying them across social channels (with appropriate permissions)Monitor competitor social media activity and community engagement approaches to identify opportunities and best practicesUser-Generated Content & Brand AdvocacyIdentify high-quality user-generated content (photos, videos, testimonials, reviews) that can be amplified across client social channelsRequest permissions and coordinate proper attribution when featuring customer contentEngage with brand advocates, loyal customers, and frequent engagers to nurture ongoing relationships and encourage continued advocacyIdentify opportunities for customers to participate in campaigns, contests, testimonials, or case study featuresTrack and organize user-generated content in shared asset libraries for potential repurposingSupport the development of community-building initiatives including contests, challenges, Q&A sessions, and interactive contentInfluencer & Creator Research and OutreachResearch and identify relevant influencers, content creators, brand ambassadors, and micro-infl