Marketing and Content Specialist

**Who is Tippy?** We are a technology company, who are tipping experts with optimized solutions for salons, spas, groomers, fitness and other businesses. **Tippy\-Our Mission** Our goal is to financially empower service professionals by providing tools to optimize not just their tips, but when they get them and how they grow them. We’re a technology company that makes lives better through innovative thoughts, disruptive actions, and some plain and simple smarts. Our inclusive solutions encourage both service professionals and their customers to make the most of every interaction. (And we plan on having some fun while doing it). **Interested in joining the Tippy Team?** The success of your adventure at Tippy depends on you. Our strategy – we never do something the standard way when we can do it a better way. That’s why this company was founded. We’re a technology company that helps make lives better. That takes innovative thoughts, disruptive actions, some plain and simple smarts and… a little bit of love. So giddy up and apply today! ***This role is primarily a remote role, with occasional travel to either our PA or Ft. Lauderdale office. Must be within commuting distance.*** **Primary Objectives/Job Description:** * Develop and execute a comprehensive social media strategy across relevant platforms. * Create consistent, high\-quality content that increases brand awareness and engagement. * Develop content and creative assets for social media, email campaigns, websites, and other marketing channels. * Build relationships with industry professionals, customers, and partners through social channels. * Expand Tippy's presence on platforms where we currently have limited or no presence. * Write and edit compelling copy for social media, blogs, websites, landing pages, emails/ marketing materials. * Develop educational and thought\-leadership content that positions Tippy as an industry leader. * Build and manage strategic email campaigns and customer journeys. * Use audience segmentation and automation to deliver more relevant and personalized messaging. * Partner with Sales and Customer Success to support customer communications and key initiatives. * Design graphics and visual content for digital and print channels. * Help maintain consistency across Tippy's messaging, tone, and visual identity. * Contribute to new branding concepts and marketing campaigns. * Support occasional video creation and editing. * Manage and update website content. and create, launch, and manage landing pages. * Ensure digital content is accurate, engaging, and aligned with Tippy's brand and marketing goals. * Create presentations, signage, handouts, promotional materials, and other event assets. * Analyze results to identify opportunities for improvement, tracking campaign performance and key marketing metrics. * Research industry trends, customer behavior, and competitor marketing strategies. * Identify emerging opportunities