Performance Marketing Specialist - EMPBRPB01

Role Title: Performance Marketing Specialist Location: South Africa (Fully remote)Type: Long Term - ContractorHours: Monday to Friday ( 01:30 am - 09:30am SAST)Salary: R40 000 to R46 000 per month - Negotiable based on experience Reporting to: DirectorAbout the Role:We’re looking for someone who understands how strategy, creative, targeting, data and execution work together to drive commercial outcomes. A true performance operator. This role is primarily centred around Social Ads performance. But the person we’re looking for sees the broader system and contributes to it. About our Client: Our client works across ecommerce, B2B2C, property, retail and performance-led sectors helping businesses connect strategy, creative, digital and operational thinking into measurable growth.The four things you possess:One: Paid social performance - you can own it end to end.You understand how creative, messaging, offers, targeting and landing pages work together to drive outcomes. You can build strategy, deliver creative, launch campaigns, optimise performance and explain what’s actually happening underneath the numbers.You know when a campaign problem is really a creative problem. Or a landing page problem. Or an audience saturation problem. And you know what to do next.Two: Creative instinct - you understand performance creative.You know the difference between “make it look good” and creative that performs.You know why some ads cut through, why some offers convert and why some messaging misses entirely.You can shape concepts, deliver creative, and improve creative based on data rather than opinion.Three: Broader performance thinking: you can see beyond a channel.You understand that performance doesn’t happen in a single platform. You look at how channels, creative, messaging, targeting, landing pages and conversion behaviour work together to drive commercial outcomes.You are also capable of contributing to performance visibility across Google Ads and SEO/AIO.That doesn’t mean being the deepest technical specialist in these disciplines. But you do have enough understanding to assess quality, identify issues, and contribute to broader performance direction.Four: Operator mindset: you are driven to improve systems and performance.You are a forward-looking marketer who understands leverage. AI, workflow efficiency, testing velocity, insight generation, you actively look for ways to improve how performance work gets done.You think commercially.You think in systems.You take ownership.You look for patterns, inefficiencies and opportunities to improve outcomes.Key Responsibilities Own paid social performance across a portfolio of clientsWork directly with the Social Ads Manager and Digital Marketing ManagerDeliver creative, messaging, campaign strategy, execution and performance optimisationContribute to performance oversight across Google Ads and SEO/AIOWork across ecommerce, lead generation and growth-focused brandsRequirementsStrong hands-on Social Ads experience across Meta and related platformsDemonstrated ability to improve performance through structured data analysis, testing and optimisation – ecommerce capability is importantStrong commercial understanding - CPA, ROAS, margins, contribution and growth levers matter hereConfidence in creative executionWorking knowledge of Google Ads and SEO/AIO performance principlesStrong analytical thinking and optimisation mindsetDemonstrated use of AI tools to improve workflow efficiency and performance outcomesOriginally posted on Himalayas