Manager, AI Marketing Orchestration, GTM Engineer - Cardio Partners - Remote

Summary:The Manager, AI Marketing Orchestration will design, build, and optimize agentic marketing workflows that drive scalable growth across email, paid media, data and content. This role sits at the intersection of marketing strategy, automation, and AI systems with responsibility for turning traditional campaign execution into intelligent, self-optimizing workflows. You will not just run campaigns, you will build the machine that runs them.Cardio Partners, a division of Sarnova, is a national leader in emergency prevention and an ardent advocate in the fight against Sudden Cardiac Arrest (SCA). Cardio Partners offers complete cardiac solutions to our customers including equipment, consultation, end-to-end training, and program management. As an authorized master distributor of all FDA-approved defibrillator devices, the company provides customers the best-in-class value for new and recertified equipment. Customers’ emergency preparedness needs are met via Cardio Partners’ nationwide CPR training courses and state-of-the-art program management services.Organizational Impact:As a key member of the Marketing and Ecommerce team within the Cardiac Response division, you will shape the AI strategy for the business. This role transforms marketing from a manual, channel-driven function into a scalable, AI-powered growth engine by automating execution, improving speed to market, and increasing efficiency across campaigns. By connecting data, lifecycle marketing, and sales workflows, it drives higher LTV, increased efficiency, and more predictable revenue growth across the organization.Essential Duties and Responsibilities:Agentic Workflow Design & OrchestrationDesign and deploy AI-powered marketing workflows by connecting systems using tools like GPT/LLM APIs and integration platforms like n8n and MakeBuild systems that generate content, emails and ads dynamicallyTrigger messaging based on behavioral and transactional dataContinuously test and optimize creative and targetingAI-Driven Campaign Execution (Email/Ads)Oversee AI-assisted creation◦ Email campaigns ◦ Paid media creative and copy ◦ On-site and landing page contentImplement systems to generate variants for testing and optimize messaging reducing manual production timeMarketing Data, Segmentation and InsightsLeverage data from◦ GA4, BigQuery or similar ◦ CRM and ecommerce platformsBuild actionable segments (cohorts, behavioral and value based) and audiences for email, paid media and sales enablementTranslate data into workflow triggers (post-purchase, replenishment) campaign optimizations and growth insightsMarketing and Sales IntegrationOwn lifecycle strategy across ecommerce and salesPartner cross-functionally to build lead scoring and qualification workflowsTrigger outbound email sequences based on segmentationSupport ABM and high-value account targetingEnsure seamless hand-off between marketing automation and CRM/sales workflowsWhat We’re Looking For:System thinker that sees process and workflows, not channels and campaignsBuilder mindset that creates and improves systemsHighly curious and experimental with new tools and AIStrong bias for action to test and learnComfortable operating in a fast-moving environmentSkills/Experience Required:Education: Bachelor’s degree in Business, Marketing, or related field preferred5-7 years in marketing (automation, content, lifecycle, CRM, email, growth)Comfortable using AI Tools (LLM, APIs, GPT)Experience building and managing automated workflowsAbility to design multi-step, logic-based workflowsStrong operator mindset to build, test and iterate quicklyData and analytical skillsStrong understanding of customer LTV, retention and lifecycle programsMartech Platform experience: Klaviyo, GA4, CRM, automation platforms and adsExperience with customer segmentation and orchestrating cross-channel initiativesSarnova is an Equal Opportunity Employer. We offer a competitive salary, commensurate with experience, along with a comprehensive benefits package, including 401(k) Plan. EEO/M/F/Veterans/Disabled. Our mission is to be the best partner for those who save and improve patients’ lives. Excellence in delivering upon our mission is dependent upon having a diverse team that is empowered to bring their full, authentic self to work each day. We strive to create a workplace that reflects the communities we serve, and we are passionate about creating an inclusive workplace that promotes and values diversity.Originally posted on Himalayas