Growth Marketing Manager, Direct Response

**About The Role** ================== We're looking for a strategist who can own growth across a pod of 5\-8 clients in our direct response/info marketing division. You'll lead a cross\-functional team \- managing a media buyer, copywriter, and PM \- and you'll be the person responsible for making sure every client has a real plan, real goals, and someone actively driving toward them. This is the most senior client\-facing role in the division and you are setting the strategic direction for each client's marketing \- offer positioning, funnel strategy, creative direction, KPIs \- and then leading your team to execute against it. When something's working, you know why; when something's not, you've already diagnosed the constraint and you're prescribing a fix, not waiting for the client to notice. You're also a people manager. Your pod reports to you, which means setting priorities, running 1:1s, giving direct feedback, developing your people, and holding the standard on everything that leaves your pod. A strategist who does good strategy, but doesn't lead their team is only doing half of the job. **What Success Looks Like** =========================== * Every client has documented goals broken down from quarterly to monthly to weekly, with specific KPIs \- not vague targets or whatever the client said they wanted on the sales call * Your clients feel like someone is actively driving their growth, not maintaining what's already running and they trust you as an advisor * You lead client calls with a clear agenda, performance context, and recommendations which are prepared well before * When results are off, you can point to the specific constraint \- not just "CPL is up." You know whether it's a creative fatigue issue, a funnel conversion problem, an offer misalignment, or a media buying execution gap, and you've already started working on it * Your team knows what they're working on and why it matters: they understand how their work connects to the client's goals * Your PM trusts you to push strategic initiatives proactively so they can build the plan. You're not making them guess what's next or chase you for direction * Team members on your pod are developing \- they're getting real feedback, growing their skills, and they feel like they work for someone who's invested in them \- not just someone who assigns work **A Day In This Role** ---------------------- **Morning:** You start the day reviewing performance across your accounts. Not deep analysis yet \- a pulse check. Where's spend pacing? Any KPIs trending outside range? Any client messages that need *your* attention versus things your PM can handle? You walk into your pod standup knowing where each client stands and what the priorities are for the day so you can guide your team. **Throughout the day:** * Lead or prep for client calls \- clear agenda, updated performance narrative, strategic recommendations ready * Review team output: copy, creative briefs, funnel pages, ad c