VP Product Marketing
LogicGate
8h ago
0$188k - $235kMarketingUnited Stateshimalayas
Product-Marketing-LeadershipGo-To-Market-StrategyMarketing-ManagementB2B-Marketing-LeadershipProduct-Marketing-StrategyExecutive
Job Description
LogicGate® is the leading AI GRC platform for the Enterprise, helping governance, risk, and compliance teams limit surprises, strengthen resilience, augment program performance, and confidently quantify impact and business value. Built to provide a centralized view of risk and compliance, with AI intelligence woven into the platform's core, LogicGate delivers real-time insights and actionable data to help drive current business decisions, with the flexibility to scale alongside evolving business needs. Recognized as a Leader in the GRC Market, LogicGate continues to further solidify its position as a best-in-class platform.At LogicGate, our people are the foundation of everything we do. We are committed to delivering an exceptional experience for our employees and our customers by empowering and enabling our people to take ownership, make an impact, and deliver their best work.About the role (Remote but Chicago or Seattle preferred)As LogicGate’s Head of Product Marketing, you will lead a team of product marketing professionals and play a key role in LogicGate’s growth and industry leadership. If you’re passionate about understanding buyers and telling interesting, compelling, and relevant product stories, we’d love to talk with you!You’ll report to our CMO and represent the voice of our customers and the market, drive adoption of our offerings through product launches and go to market strategy development, and partner with our sales, alliances, and customer teams to drive customer growth and retention. To thrive in this role, you’ll need to become an expert in our industry landscape, and be effective at building go to market strategies–translating product features and benefits into materials that move our sales, customers, and LogicGate brand forward.You and your team will help create go to market strategies to drive interest and preference for our platform; deliver high-value content that attracts, engages, and educates prospects, customers, and industry leaders, as well as high-impact materials and insights to help internal teams understand and properly position LogicGate and our offerings in the market.How you’ll spend your time:Team leadership - Build and manage a high-performing product marketing team providing guidance, coaching, and mentorship. Set clear goals that map to the organization's and marketing’s priorities and objectives and manage the team to accomplish them.Product strategy & planning - collaborate with product management to shape product roadmaps, prioritize feature and launch planning.Messaging & positioning - conduct market research to identify customer needs and develop value propositions and messaging frameworks that differentiate LGs products. Own the development of product-specific marketing materials, including whitepapers, case studies, webinars, data sheets, product briefs, blogs, battle cards, etc.Product Development Lifecycle - Create and execute the go to market plans for new product and feature launches, including gated phases for testing, pricing, positioning, and enablement.Team enablement - Develop sales tools/training materials and empower our enablement teams to deliver product training to all relevant teams.Marketing campaigns - Collaborate with the marketing team to develop messaging, campaign strategies, and target audience helping them execute more impactful campaigns.Technology/integrations - Develop the messaging and content for integration partners.We get excited about you if you have:10+ years of experience in product marketing or product management in a B2B SaaS environment, preferably in the GRC, Cybersecurity, Compliance, RegTech or related industriesExcellent communication skills - both written and verbal. We’ll ask to see samples of your writing as part of the interview processThe ability to coordinate complex projects, such as product launches and go to market planningExperience leading a team or have done a lot of “leadership by influence”You’re a natural storyteller and understand the interplay of words and visuals to simplify and articulate complex conceptsA passion for working with sales teams, product teams, and other marketersBonus points - you understand the needs of our buyers, especially information security, risk management, and compliance professionalsThe anticipated on-target earnings range for the role is $188,000 - $235,000 per year + equity + benefits. Actual salaries may vary and will be based on factors, such as the candidate's qualifications, skills, competencies, and proficiency for the role.LogicGate’s Hybrid WorkplaceOur hybrid workplace allows for flexibility aligned to role responsibilities and exceptional customer delivery. Location requirements for this role can be found above. Total Rewards We are proud to offer a variety of competitive, inclusive, and comprehensive total rewards that are designed to support the unique needs of our employees both inside and outside of the workplace.In addition to offering competitive salary an
