Email & SMS Production Specialist

**About Dr. Berg Nutritionals** Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet. Working with us, you'll be part of a globally recognized brand with a social media presence reaching over 48 million followers across platforms. Be a part of an innovative and fast\-growing company that is passionate about transforming lives through education on health and wellness. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you. **Role Summary** The Email \& SMS Specialist owns the hands\-on execution of email and SMS/RCS program, allowing leadership to focus on lifecycle strategy and testing priorities. In this role, you will: * Build, schedule, and send campaign flows in Klaviyo. * Carry out segmentation and A/B tests as planned. * Self\-check every build before it moves to the QA step. * You will own the build accuracy, on\-time delivery, and SMS compliance elements. * You will monitor deliverability and flow health, assess issues and escalate before revenue is affected. The work of this role will directly strengthen customer engagement and drive revenue growth. **Job Duties \& Responsibilities** **Campaign \& Flow Production (Email \+ SMS/RCS)** * Builds campaign emails, content emails, flows and transactional emails within Klaviyo, along with SMS/RCS campaigns and flows executing against the strategy and send calendar set by the Senior Marketing Manager. * Responsible for ensuring all emails, SMS/RCS sends are set up, scheduled, and sent on time according to the calendar set by the Senior Marketing Manager. * Maintains the Klaviyo template and module library, naming conventions, and folder organization so builds are consistent, efficient, and easy to audit. * Builds dynamic and personalized content using Klaviyo features such as conditional blocks, product feeds, and profile and event properties. * Works closely with the Copywriter, Creative Designer, and Marketing Assistant to bring copy and creative to life accurately in\-platform. **Segmentation, Targeting \& Testing** * Executes segmentation and audience logic for campaigns and flows according to the strategy set by the Senior Marketing Manager. * Assists with building new forms and tagging for profile properties in Klaviyo. * Sets up and executes A/B tests within Klaviyo campaigns and flows (subject lines, content, send times, flow branches) according to the test plan, ensuring proper test configuration, sample sizes, and winner selection criteria. **Quality Assurance \& Compliance** * Completes self\-review of all builds before submitting them for QA — proofing, link testing, rendering checks, a