Sr Principal Competitive Intelligence Analyst

**Job description****Company and benefits** Job ID**SRPRI018237** Employment Type**Regular** Work Style**remote** Location**United States** Travel**Up to 25%** Role**Sr Principal Competitive Intelligence Analyst** Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workforce operating platform. Helping people get paid, grow in their careers, and shape the future of their industries. That’s what we do. We never stop learning. We never stop challenging the norm. We push for better, and we celebrate the wins along the way. Here, you’ll get flexibility that’s real, benefits you can count on, and a team that succeeds together. Because at UKG, your work matters—and so do you. Role Overview We are seeking a Senior Principal, CMI analyst to serve as a cornerstone of this transformation, someone who can operationalize market intelligence, shape executive narratives, and act as a thought partner to senior leadership. This role is not about feature/function comparisons or tactical deal support. It is about connecting signals across the market, forming clear points of view, and influencing strategic direction at the highest levels of the company. Responsibilities Operationalize Market Intelligence * Stand up scalable processes to systematically capture, synthesize, and distribute market intelligence * Establish frameworks for signal detection insight generation executive communication * Partner across Strategy, Product, Marketing, and Sales to ensure intelligence is actionable and adopted Develop a Robust Market Fact Base * Build and maintain a centralized, trusted view of the market, including: o Market size, growth, segmentation, and share o Competitive positioning across core and adjacent categories o Emerging entrants and disruptors (e.g., AI\-native platforms) * Synthesize data from multiple sources (analyst firms, earnings, ecosystem signals, internal data) * Translate raw data into clear implications for UKG’s strategy and positioning Deliver Executive\-Level Insight \& Narrative * Produce concise, high\-impact briefs for senior leadership * Develop clear POVs on major competitor moves and emerging threats * Identify patterns and inflection points across the market, not just isolated events Identify Strategic Patterns \& Opportunity Spaces * Analyze category convergence across HCM, ERP, CRM, ITSM, and AI platforms * Articulate where UKG can differentiate and win, particularly leveraging: o Unique data assets o Position at the “action layer” o AI\-driven workflow opportunities * Extract insights from win/loss trends and deal data to identify momentum shifts and competitive gaps Build an Executive Communication Strategy * Design and execute a communication strategy for intelligence consumption at the exec