Digital Marketing Associate

About MedliveMedlive — a PlatformQ Health brand — is the leader in learner engagement and educational design for clinicians, patients, and caregivers seeking dynamic, up-to-date, accurate medical education. Medlive provides trusted digital education in partnership with leading societies, associations, and advocacy organizations (such as NORD, AAFA, LUGPA, KDIGO, GBS-CIDP Foundation), empowering learners to make informed medical decisions that lead to better health outcomes.Visit Medlive.com for more information.About the RoleThe Marcomms team is seeking a Digital Marketing Associate to support demand generation, brand awareness, and pipeline growth through data-driven digital marketing initiatives. This role is focused on executing, optimizing, and analyzing digital campaigns across paid, owned, and partner channels.The Digital Marketing Associate will work cross-functionally with Content, Social Media, Design, Audience, and Sales teams to ensure campaigns are delivered effectively, tracked accurately, and continuously improved. The ideal candidate is analytical, detail-oriented, and comfortable working in marketing technology platforms to drive measurable results.This role is well-suited for someone who enjoys hands-on campaign execution, performance optimization, and marketing operations, thrives in a fast-paced environment, and takes ownership of their work.Key ResponsibilitiesSupport the execution and optimization of digital marketing campaigns across channels including email, paid media, website, social, and partner programs.Manage campaign setup, tracking, and reporting using Salesforce/Pardot and Google Analytics to monitor performance, lead flow, and conversion metrics.Partner with Content, Social Media, and Design teams to ensure campaigns are launched on time, aligned to strategy, and accurately implemented across platforms.Maintain and optimize marketing workflows, landing pages, forms, and lead routing to support demand generation and pipeline goals.Analyze campaign performance and audience behavior, providing insights and recommendations to improve engagement, conversion rates, and ROI.Assist with SEO and website optimization efforts, including keyword performance monitoring, page optimization support, and technical best-practice adherence (in collaboration with content and web teams).Support digital partnership and sponsorship initiatives by coordinating assets, tracking performance, and reporting on outcomes.Stay current on digital marketing trends, tools, and best practices—particularly within healthcare, medical education, and B2B marketing environments.About YouWhat You Bring3–5 years of experience in digital marketing, demand generation, or marketing operations; experience in healthcare, medical education, healthtech, pharma, or biotech preferred.Bachelor’s degree in Marketing, Business, Communications, or a related field.Hands-on experience with marketing automation and analytics tools, including Salesforce/Pardot and Google Analytics.Strong understanding of digital marketing fundamentals, including email marketing, paid media, website optimization, SEO basics, and lead lifecycle management.Experience working with campaign reporting, dashboards, and performance analysis to inform optimization decisions.How You WorkHighly organized and detail-oriented, with the ability to manage multiple campaigns and deadlines simultaneously.Analytical and data-driven, with a curiosity for understanding what works and why.Proactive and solutions-oriented, able to adapt quickly to shifting priorities.Collaborative team player who communicates clearly and works effectively across functions.Originally posted on Himalayas