Senior Growth Marketing Manager | Dayshift | WFH

Platinum Outsourcing is one of Australia's fastest growing companies, we are a co sourcing BPO – operating out of both the Philippines and Indonesia. We are a fast growing scale-up, opening our first offices in the Philippines only 4.5 years ago, currently a global team of 250, we have plans to expand to 500+ employees over the next 3 years.Our client is a leading Australian education platform and online school dedicated to transforming the way their students approach the financial markets.We are seeking a senior, commercially minded and highly capable Senior Growth Marketing Manager to lead marketing strategy and execution across our courses, Academy, campaigns, events and student acquisition channels.Our client is in a hyper-growth phase, so this role suits someone who can think strategically, move quickly and build scalable marketing systems that drive measurable growth. Core Purpose of the RoleThe core purpose of this role is to build and execute marketing systems that help client scale.The role exists to:Generate more qualified leads.Improve lead-to-enquiry conversion.Improve enquiry-to-enrolment conversion.Increase awareness of client's courses and the client's Academy.Build trust and credibility through content, testimonials and student outcomes.Improve campaign performance through data, testing and optimisation.Support client's continued hyper-growth with structured, measurable and scalable marketing activity.ResponsibilitiesGrowth Strategy & Campaign PlanningDevelop and execute growth-focused marketing strategies across client's courses, Academy, masterclasses, webinars, events and student acquisition campaigns.Create monthly and quarterly marketing plans aligned with enrolment targets, revenue goals and business priorities.Work with the COO and leadership team to refine campaign strategy, messaging, positioning and growth opportunities.Identify priority audience segments and create marketing activity tailored to each stage of the student decision-making journey.Build campaign calendars, launch plans and promotional schedules to support consistent lead generation and enrolment growth.Identify new channels and opportunities for scalable growth.Coordinate marketing activity across sales, Academy, partnerships and educators to improve campaign alignment and customer experience.Lead Generation & Funnel ManagementOwn and optimise client's lead-generation activity across downloadable resources, course guides, landing pages, website forms, webinars, events and opt-ins.Build, manage and improve email nurture sequences using Mailchimp or similar platforms.Improve conversion performance across the full customer journey from prospect through to enrolment and long-term engagement.Monitor conversion performance across all funnel stages and recommend practical improvements.Work with the enrolment team to ensure leads are followed up effectively and insights from sales conversations are fed back into marketing campaigns.Create campaigns that move warm leads toward enquiry calls, course applications, event registrations or enrolment decisions.Digital Marketing & Paid MediaManage client's digital marketing channels, including website content, email marketing, social media, paid advertising, retargeting and landing pages.Coordinate or manage paid advertising campaigns across platforms such as Meta, Google, YouTube and LinkedIn.Review campaign performance and recommend budget allocation based on lead quality, conversion rates and return on investment.Maintain and improve course pages, Academy pages, lead magnet pages and campaign landing pages.Ensure tracking, pixels, analytics and reporting tools are correctly implemented in collaboration with developers or suppliers. Content, Copywriting & BrandPlan, write and coordinate marketing content across email, social media, website pages, ads, landing pages, brochures, course guides and campaign materials.Translate educator insights, course content, live calls, webinars, testimonials and student outcomes into high-value marketing assets.Create compelling copy that builds trust, communicates value clearly and drives action.Ensure all marketing materials are professional, accurate, on-brand and aligned with client's tone of voice.Coordinate with designers, developers, video editors, educators and other suppliers to produce campaign assets.Repurpose long-form content into short-form social content, emails, ads, landing page copy and campaign assets.Social Media & Community GrowthLead social media planning, scheduling, publishing and performance review.Create content that supports authority, credibility, education, engagement and lead generation.Identify opportunities to grow client's online presence through organic content, partnerships, collaborations and community-led marketing.Support campaigns that highlight the client Academy, student experience, educators and graduate success stories.Use social media as both a brand and growth channel.Testimonials, Case Studies &