Ecommerce Manager

Ecommerce Manager (Shopify, CRO, Meta & Google Ads) – Remote | AEST HoursPosition Type: Full-Time, Remote Working Hours: AEST Business HoursAbout the RoleAt Pavago, one of our clients is hiring an Ecommerce Manager to own and grow the entire ecommerce engine for a fast-growing brand.This is not simply a paid media role.You’ll take ownership across the complete ecommerce customer journey: Shopify store performance Conversion Rate Optimization (CRO) Meta Ads & Google Ads Customer acquisition Retention & Klaviyo Creative performance Technical SEO Merchandising Analytics & customer insights Success will be measured by overall ecommerce growth — including revenue, conversion rate, AOV, LTV, retention, ROAS, and profitability — rather than advertising metrics alone.You’ll work directly with company leadership and collaborate with creative and development resources to identify opportunities, execute improvements, and continuously optimize the customer journey.What You’ll OwnEcommerce Growth & Store Performance Own overall ecommerce performance and the end-to-end customer journey Identify growth opportunities across: Acquisition Conversion Retention Merchandising Customer experience Analyze customer behavior and performance data to identify bottlenecks Develop initiatives to improve: Revenue Conversion rate Average Order Value (AOV) Customer Lifetime Value (LTV) Repeat purchase rate Translate data into clear growth initiatives and recommendations for leadership Shopify Store Optimization & CRO Own ongoing optimization of the Shopify storefront Improve: Product pages Collection pages Landing pages Navigation Merchandising Checkout flows Identify and eliminate friction across desktop and mobile experiences Implement theme-level Shopify improvements where appropriate Partner with developers on more advanced functionality and website enhancements Build and execute structured CRO initiatives Test and optimize: Offers Bundles Upsells Cross-sells Product presentation Purchase flows Use behavioral data to continuously improve user experience and conversion Meta Ads & Google AdsOwn and optimize paid acquisition across: Meta Ads Google Search Google Shopping Performance Max Responsibilities include: Developing campaign structures and audience strategies Building prospecting and retargeting campaigns Creating custom and lookalike audiences Managing campaign budgets and channel allocation Uploading and managing creative assets from the creative team Testing campaigns and scaling successful approaches Improving ROAS while reducing CPA and CAC Maintaining accurate: Pixels Conversion APIs Event tracking Attribution Creative Strategy & PerformanceYou won’t be expected to personally produce every creative asset, but you will actively influence what gets created. Analyze creative performance across paid advertising and onsite experiences Identify winning: Hooks Messaging angles Offers Customer motivations Creative concepts Develop structured creative testing hypotheses Provide data-backed recommendations to: Designers Copywriters Content creators Help the creative team understand what is working, why it is working, and what should be tested next Retention Marketing & Klaviyo Own performance analysis and optimization of retention marketing Manage Klaviyo: Segmentation Lifecycle campaigns Automated flows Retention initiatives Optimize: Welcome flows Abandoned cart Browse abandonment Post-purchase Win-back campaigns Identify opportunities to increase: Repeat purchases Customer retention LTV Email-attributed revenue Improve email engagement and deliverability Technical SEO & Organic Growth Conduct technical SEO audits and implement improvements Manage and optimize: Indexing Crawlability Schema markup Structured data Metadata Internal linking Site architecture Monitor website health and organic search performance Identify opportunities to increase organic traffic and search visibility Collaborate with content and development resources where needed Analytics & Customer InsightsUse tools such as: GA4 Shopify Analytics Hotjar Microsoft Clarity Lucky Orange or similar behavioral analytics tools You’ll: Analyze acquisition, conversion, retention, and customer behavior Identify funnel drop-offs and conversion friction Monitor customer acquisition and lifetime value metrics Evaluate channel and campaign profitability Deliver monthly performance reporting Turn data into actionable growth recommendations and execution plans What Makes You a Strong FitYou: Understand ecommerce as an interconnected growth system rather than separate marketing channels Think beyond traffic acquisition and advertising Understand the full journey from ad → store → purchase → repeat customer Are highly analytical and comfortable making decisions from data Can identify and solve conversion and retention problems Move comfortably between strategy and hands-on execution Understand how creative performance affects acquisition and conversion Can colla