Copywriter

About the CompanyWe specialize in crafting innovative email marketing strategies that drive e-commerce growth. Our team leverages data-driven insights and creative storytelling to enhance the email marketing ecosystem, expanding subscriber lists, boosting engagement, and converting leads into loyal customers.Copywriter Position Description:TimeAs long as client deliverables are met and internal tasks are completed on time, we dont micromanage how or when you get the work done.You are expected to be available to respond to your pod during standard working hours (9am5pm CST), especially in cases of urgent requests or active campaigns.This is a remote positionyoure free to work from anywhere.Time off is flexible and can be requested with proper notice. We trust you to manage your bandwidth responsibly.Mission For Copywriter:To build brand equity and drive client revenue through strategic, customer-aligned copywriting that resonates with the target audience, reflects brand voice, and enhances email performance. This role blends research, creativity, and ecommerce fluency to create compelling content at scale.Market Research & Brand UnderstandingEcommerce Fluency & Conversion StrategyEmail Structure & Hierarchy MasteryPrompt Engineering & AI EfficiencyCompetenciesOwnershipTreat client accounts as your own business. Genuinely care for the business and their customers, (not just writing copy for the sake of writing copy).Emotional Intelligence & EmpathyIt's not what you want, it's not even what the client wants, BUT it's about what the customer wants. Don't take unnecessary risks, sometimes neutral is a good default. Attention to DetailIn email, the smallest mistake can erode trust or cost conversions. Precision in grammar, formatting, tone.Critical ThinkingAccept feedback from others and yourself. Always be critical of your work and how to improve it. You have to be your biggest critic.Strategic / Problem SolvingFinding the perfect balance between brand equity and generating revenue.Adaptability Put yourself in the shoes of the customer (Is this an email you want to open or read? Would you open this email? Would you read it? Would you click on it? Would this email make you buy or support this brand?Put yourself in the shoes in the designer (how would this email look once it is designed? links?)Team PlayerKnowing how to work within a creative team. This includes collaborating with designers, account managers, and contributing to a positive team culture.Outcomes // KPIs:Brand-Aligned Copy That Builds Brand Equity & Drive Email RevenueYoull achieve this through these primary methods: Market Research & Brand UnderstandingThoroughly reviewing the client onboarding form, listening to the onboarding call (if available), and extracting key positioning statements and objectives.Exploring all brand touchpoints: website, About Us, FAQs, shipping/returns pages, and social media presence to gather brand tone, customer experience language, and business model.Auditing the Facebook Ad Library, if applicable, to understand ad messaging, offers, and creative angles that have been tested.Market Research SOP on Click UpAsking insightful strategic questions: Is the brand DTC, B2B, or hybrid? Is it a one-product brand or catalog-driven store? High ticket product vs low ticket? ($1000+ vs $50) Is the focus more conversion/sales-driven or brand-story/emotional connection? Who is the core customer demographic (age, gender, psychographics)? What are their key pain points, emotional triggers, and desired transformations? What does the customer journey look like?Ecommerce Fluency & Conversion StrategyUnderstanding the difference between pre-purchase (acquisition) flows and post-purchase (retention) flows, and how messaging, tone, and CTA strategy must adapt accordingly.Pre-purchase flows (e.g., Welcome, Abandoned Cart, Browse Abandonment) should focus on building trust, eliminating objections, and driving the first conversion.Post-purchase flows (e.g., Post-Purchase, Replenishment, Winback) should focus on increasing lifetime value (LTV), reinforcing the brand promise, and creating emotional loyalty.Using our Miro flow map or swipefile Figmas to understand where each flow fits in the journey, and how to personalize it for brands of different models.Read, create and interpret briefs effectively for campaigns and flows. Putting the copy in their appropriate context (i.e. product launches, promotions, content highlights, holidays, etc). Copywriters must have a strong understanding of the full email marketing ecosystem.Email Structure & Hierarchy MasteryUnderstanding copywriters are on the front lines of execution when it comes to bringing an email to life. bad copy = bad design = revisionsPut most of your efforts into the subject lines / preview text + top fold of the email. If customers dont open the email none of the content in the email matters. Also understand, that majority of the clicks happen in the top fold of the email. Copywriters mu