Integrated Campaign Manager

The RoleThe Integrated Campaign Manager for Professional & Business Services is responsible for planning, executing and optimising multi-channel, multi-region marketing campaigns that drive awareness, engagement, pipeline and revenue across the Professional and Business Services segments.You will own the end-to-end campaign lifecycle, partnering closely with Product Marketing, Field Marketing, Digital Marketing, the Creative team, Business Development, Customer Success and Sales to deliver compelling buyer journeys that resonate with key decision-makers including CFOs, COOs, Managing Partners, Practice Leaders, Finance Directors and IT stakeholders.Working within Unit4’s integrated campaign model, you will translate market insights into impactful content campaigns that address industry and persona challenges such as margin pressure, resource utilisation, M&A integration, project profitability, AI adoption and operational efficiency.Key ResponsibilitiesCampaign Strategy & Planning Develop and execute integrated campaign plans aligned to Unit4’s growth objectives within Professional & Business Services. Build audience-centric campaign strategies based on market trends, customer insights and competitive intelligence. Define campaign objectives, messaging frameworks, content requirements and success metrics. Create quarterly and annual campaign roadmaps aligned with business priorities and revenue targets. Integrated Campaign Execution Manage the development and delivery of multi-channel, campaigns, creating content that resonates and is delivered across web, email, social media, digital advertising, webinars, analyst programmes, PR, events, ABM initiatives and customer advocacy programmes. Coordinate campaign activity across global and regional teams to ensure a consistent customer experience. Partner with Creative, Content and Digital teams to produce engaging assets that support the buyer journey. Sales & Business Development Alignment Work closely with Sales and Business Development leadership to align campaigns with target accounts, pipeline priorities and territory plans. Develop campaign assets, toolkits, messaging guides and activation plans to support field execution. Support regional teams to ensure effective lead management, campaign attribution and handoff processes to maximise conversion and pipeline impact. Vertical Market Expertise Become a recognised go-to-market expert in the Professional & Business Services sector. Understand key industry and persona challenges including project profitability, resource utilisation, cash-flow management, service delivery efficiency, growth through acquisition, digital transformation and AI adoption. Collaborate with Product Marketing & PR agency to create compelling thought leadership and industry-specific narratives.. Performance Management Monitor and analyse campaign performance across the funnel. Full campaign budget management Track key metrics including engagement, Marketing Qualified Opportunities (MQOs), pipeline contribution, influenced revenue and ROI. Use data and insights to optimise campaign effectiveness and inform future planning. Present results and recommendations to marketing and business stakeholders. What You'll BringExperience Experience marketing to Professional Services, Business Services, SaaS or ERP audiences. Strong B2B marketing experience, with a strong focus on integrated campaigns, demand generation or industry marketing. Demonstrated success creating campaigns that drive measurable pipeline and revenue outcomes. Experience working closely with sales organisations and supporting account-based marketing programmes. Team player who can effectively collaborate across borders, cultures and time-zones. Skills Strong campaign planning and project management capabilities. Excellent communication and stakeholder management skills. Deep understanding of modern demand generation and buyer journeys. Data-driven mindset with strong analytical capabilities. Ability to balance strategic thinking, content creation with hands-on execution. Comfortable operating in a fast-paced, global environment. Technology Experience AI tooling such as Co-Pilot or Claude ABM platforms such as 6sense. Campaign reporting and dashboarding solutions. Understanding of marketing automation, target audience segmentation, multi-medium campaign delivery Who we are?We are a people-first community that nurtures all the areas that surround your working experience. With us, you’ll be surrounded by a high-performance team that supports your authentic self and celebrates your uniqueness.We believe that ‘How work should feel’ is an evolving statement. Work goes beyond tasks and everyday responsibilities it’s about feeling valued, empowered, promoted, impactful, seen, and appreciated.We are reimagining how work makes people feel.What we offer? a culture built on trust and accountability - giving you the freedom and autonomy to be successful and make an impact balance - with ou