Growth Manager (Australia)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.Role OverviewWe are looking for a data-driven and commercially minded Growth Manager to drive user acquisition, activation, and retention for Binance in Australia.This role goes beyond performance marketing — it is about building sustainable, compliant growth engines in a market where trust, regulation, and user education are critical.You will own the end-to-end growth funnel, from first touch to active trader, while balancing efficiency, brand, and regulatory constraints.Responsibilities:Own the Full Growth FunnelDrive performance across:Acquisition (new users)Activation (KYC → first trade)Retention (repeat usage)Identify drop-offs and optimize conversion at every stageBuild and continuously refine AU-specific growth playbooksPerformance Marketing & Channel OptimizationManage and optimize key channels:Paid media (Google, Meta, programmatic)Affiliates & referral programsSEO / landing page optimizationWork closely with global teams to adapt strategies to AU constraintsFocus on quality users, not just volumeCampaign Strategy (Compliance-First)Design campaigns that drive growth while staying within:Regulatory requirementsInternal compliance guidelinesShift away from “hype-led” campaigns → value-led, education-driven growthDevelop localized messaging that builds trust and credibilityData, Insights & ExperimentationOwn key growth metrics:CACConversion rates (KYC, first trade)Retention / activity ratesRun structured experiments (A/B testing, funnel optimization)Translate data into clear, actionable insightsProduct & Cross-Functional CollaborationWork closely with:Product teams (UX, onboarding flows)PR & brand (message alignment)Community & events (offline → online conversion)Ensure growth efforts are fully integrated, not siloedLocal Market IntelligenceDevelop deep understanding of:Australian user behaviorCompetitive landscape (local exchanges, fintech apps)Banking/payment constraintsBe the local voice of the user in growth decisionsRequirements:Experience4–7+ years in growth, performance marketing, or product marketingStrong experience in Australia marketExperience in crypto, fintech, or high-growth tech companies preferredProven ability to manage full-funnel growth, not just top-of-funnelSkillsStrong analytical skills (comfortable with data, dashboards, attribution)Hands-on experience with paid media & growth toolsUnderstanding of conversion optimization & user psychologyAbility to balance short-term performance vs long-term brandMindset (Critical for AU Market)Pragmatic, not hype-drivenThinks in systems and scalable growth loopsStrong judgment in a regulated / sensitive environmentComfortable operating with constraints and ambiguityHigh ownership — acts like a business owner, not a channel managerWhy Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.Originally posted on Himalayas