Senior CRM & Lifecycle Marketing Manager — Email/SMS, Lead Nurture & Medicare

**Benefits** * Health insurance * Paid time off * 401(k) * Work from home Benefits include 2 weeks of paid time off, 50% company\-paid employee health insurance, access to a non\-matching 401(k) plan, and a fully remote work environment. **Senior CRM \& Lifecycle Marketing Manager \- Lead Generation (Under 65 health Insurnace Insurance \& Medicare)** **About Us:** We are a high\-volume performance marketing and lead generation company in the health insurance space, operating with an eight\-figure annual marketing budget at a massive national scale. This is not e\-commerce or DTC lifecycle marketing \- there are no direct purchases, carts, or repeat orders. You're nurturing inbound leads through calls, transfers, and appointments, not shoppers through a checkout funnel. We are currently expanding our operations into the Medicare space and are looking for a hands\-on Senior CRM \& Lifecycle Marketing Manager to build our email, SMS, and lead nurturing infrastructure from the ground up. **The Role:** This is not a newsletter management role. We are looking for an architect. We do not currently have a fully built lifecycle system, meaning you will own the entire process: evaluating and selecting the tech stack, establishing the segmentation strategy, writing or overseeing the copy, and managing deliverability. You will turn our database into a highly intelligent, automated marketing engine designed to maximize the conversion of high\-intent search and call\-only traffic. **What You Will Do:** * **System Architecture:** Evaluate, select, and build the right CRM, email, SMS, and marketing automation platforms from scratch, partnering with developers on integrations, data flows, and event tracking. * **Deliverability \& Compliance:** Own domain and phone number warming, list hygiene, spam\-score reduction, and opt\-out handling. Manage consent\-based, TCPA\-aware messaging and ensure all Medicare content adheres to strict regulatory and compliance guidelines. * **Lifecycle Strategy:** Design full\-funnel optimization techniques for our inbound lead\-driven funnel \- building automated journeys for new leads, missed calls, failed call transfers, and appointment reminders without creating consumer fatigue. * **Medicare Drip Campaigns:** Build highly compliant, education\-focused nurture flows tailored for consumers approaching age 65, maximizing conversion during key Medicare decision windows. * **Segmentation:** Segment high\-volume databases based on behavior, eligibility, product interest, and buyer disposition to reduce wasted follow\-ups on low\-intent consumers. * **Content \& Creative Management:** Write copy, develop direct\-response messaging, build downloadable assets/lead magnets, and manage external freelancers, copywriters, or designers as needed. * **Testing \& Optimization:** Implement lead scheduling, suppression logic, and control groups to measure revenue lift and feed insights back into our paid media and routing strategies. **W