Field Marketing Manager - Medical Devices

As the Field Marketing Manager, you will be responsible for the planning, coordination, and execution of field marketing activities across UK/IR, Germany, Belgium, Netherlands, France, Nordics in close alignment with the central marketing strategy. Your primary focus will be to translate global marketing initiatives into effective local execution, working closely with both the central marketing team and local commercial teams to drive demand generation, brand awareness, and commercial impact.In this role, you will plan and deliver regional and local marketing events, manage relationships and engagements with key opinion leaders (KOLs), and support customer‑facing initiatives, becoming a trusted point of reference for the regional commercial teams. You will also analyze market trends, customer needs, and competitive dynamics to continuously refine field marketing strategies and ensure strong alignment with local market priorities.You will manage the marketing budget for the assigned cluster, ensuring effective allocation of resources, return on investment, and alignment with regional and central objectives.You will act as a key liaison between the central marketing function and local sales organizations, ensuring consistent messaging while adapting campaigns to local market requirements. You will report to the EMEA Marketing Manager and collaborate closely with cross‑functional stakeholders across marketing, sales, and commercial operations throughout the region. This role is based remotely within eligible EMEA countries and involves occasional travel to regional offices and key market events.Your Main Responsibilities:Execute marketing and strategic plan implementation at cluster levelCollaborate closely with the cluster leader to deliver key business prioritiesCoordinate and support new product launches across the clusterPlan and run campaigns and events to drive and accelerate technology adoptionBuild and maintain collaboration with Key Opinion Leaders (KOLs) and industry associationsOrganize third-party and ASP-led events, including training daysDevelop and implement local tactical marketing programs and campaigns to support the sales pipeline and revenue growthDesign, execute, and analyze Voice of Customer (VoC) initiativesSupport account-based marketing (ABM) initiativesDevelop and execute event and tradeshow project plans, including:Event objectivesBudget managementLogistics coordinationDemand-generation strategyMarketing campaignsOn-site roles and responsibilitiesYour Profile:Bachelor’s degree requiredMinimum 5 years of experience in a similar role within healthcare, and minimum 2 years experience in Medical Devices Experience with digital marketing campaigns preferredProven experience in planning and coordinating corporate events and/or tradeshowsAbility to manage complex projects independently with minimal supervisionHighly detail-oriented and well organized, with strong logistical skillsExperience in developing and localizing marketing materials to meet cluster-specific needsExcellent communication and interpersonal skillsStrong ability to manage budgets, including planning, forecasting, and ensuring adherence to forecastsExperience in:Creation and maintenance of marketing materialsDevelopment of communications and newslettersFluent in English, both written and spoken; German is strongly preferred, French is a plusStrong proficiency in the Microsoft ecosystem (Word, Excel, PowerPoint, Teams, Notes)Based in the UK, Germany, Belgium, or the Netherlands; remote role with residence near a major international airportTravel requirement: approximately 20–30%Originally posted on Himalayas