Conversion Rate Optimization (CRO) Specialist

**Conversion Rate Optimization (CRO) Specialist** ================================================= **Team:** Growth / Digital · **Type:** Full\-time · **Location:** Remote **About Kitsch** ---------------- Kitsch is a certified female\- and minority\-owned global beauty brand — bootstrapped from hair ties sold door\-to\-door into a household name across 32,000\+ retailers in 92 countries, with no outside capital. We make everyday essentials that make you feel exceptional: high\-performing, well\-designed, and genuinely attainable. We're scaling our digital business fast, and we need systematic optimization to keep growing. This role puts you at the center of the revenue\-driving decisions that matter. **The mission** --------------- Drive systematic conversion rate optimization across Kitsch's digital properties through data\-driven experimentation — delivering measurable revenue growth via strategic A/B testing and funnel optimization. **What you'll own** ------------------- * **Conversion performance** — own and deliver the primary conversion metrics that drive Kitsch's digital revenue (CVR, revenue\-per\-visitor, AOV) through systematic testing and optimization. * **Funnel optimization** — systematically improve every stage of the customer journey, from product discovery through checkout completion (add\-to\-cart, cart checkout, checkout purchase). * **Testing infrastructure \& pipeline** — evaluate and recommend the optimal testing tech stack, then maintain a steady cadence of high\-quality, statistically rigorous A/B tests (roughly 2–4 per month), each with documented insights and next actions. * **Strategic test prioritization** — build and maintain a prioritized experimentation backlog using data\-driven frameworks (ICE/PIE), focusing resources on the highest\-impact opportunities. * **Cross\-functional experimentation leadership** — coordinate with Design, Development, and Merchandising to keep tests shipping without delays, and document the workflow so it scales. * **Data\-driven hypothesis generation** — leverage quantitative analysis, session replay, heatmaps, and voice\-of\-customer insights to identify and validate high\-potential opportunities. * **Mobile UX optimization** — prioritize mobile conversion, where most DTC traffic and friction lives, while protecting Core Web Vitals. * **Revenue impact measurement** — translate testing activity into clear business value, reporting ROI of the experimentation program to leadership. **What you bring** ------------------ * Hands\-on CRO / experimentation experience in a DTC, e\-commerce, or consumer environment. * Strong statistical rigor: proper experimental design, significance testing, and sample\-size calculations to ensure valid, actionable results. * Data analysis mastery — comfortable synthesizing GA4, session\-replay, heatmap, and funnel data into optimization opportunities and testable hypotheses. * Experience evaluating, implementing, and optimizing A/B testing platf