Social Media Manager

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development, and allows our associates to be their authentic selves.Come join the largest baking company in the world and our family of 20,000 associates nationwide!Top Reasons to Work at Bimbo Bakeries USA: Salary Range: $78,600 - $ 102,200Annual Bonus EligibilityComprehensive Benefits PackagePaid Time Off401k & Company Match**This role can be remote.**Position Summary:The Manager, Social Media is responsible for end-to-end oversight, governance, and execution of social media activities across all brands. This role ensures all content, responses, and engagements are legally compliant, brand-appropriate, and aligned with corporate standards. This position serves as the central authority for social media review, scheduling, posting governance, and response management, while proactively mitigating risk, managing viral events, and ensuring the front-line Consumer Relations team is fully aligned on messaging, promotions, and approved responses.Key Responsibilities: Social Media Governance & Oversight Own end-to-end governance of social media activity across all brands (e.g., Bimbo Bakeries USA, Barcel USA, Bimbo Canada, Bimbo UK, Popcornopolis, St. Pierre) Ensure consistency in brand voice, tone, and messaging across all platforms (Instagram, TikTok, Facebook, etc.) Establish and enforce standard operating procedures for social media engagement, posting, and response management Maintain control and visibility over all published and scheduled content Legal & Regulatory Review Oversee legal, regulatory, and compliance review of all social media content and responses prior to posting Ensure adherence to: o Advertising and promotional regulations o Brand guidelines o Allergen, health, and product claim requirements Serve as the liaison between Legal, Marketing, and Consumer Relations for content approvals Develop clear posting guidelines for agencies and internal teams to ensure compliance (e.g., influencer/event posting rules) Content Review, Scheduling & Posting Review and approve all social media content prior to publication Manage content calendars, scheduling, and posting cadence across brands Ensure alignment with: o Active campaigns and promotions o Seasonal initiatives o Product launches and marketing activations Coordinate with agencies to ensure timely execution and accuracy of content Maintain centralized oversight of posting responsibilities to ensure accountability Social Listening, Monitoring & Engagement Oversee real-time monitoring of social media platforms for: o Brand mentions o Consumer inquiries and complaints o Emerging trends and viral content Ensure timely, accurate, and brand-appropriate responses to consumer interactions Classify sentiment and identify risk levels (low, medium, high) to determine appropriate action Escalate high-risk or sensitive issues (e.g., food safety, allergens, reputational risk) appropriately Front-Line Team Enablement & Communication Ensure the Consumer Relations team is fully informed of: o Approved messaging and statements o Active promotions and campaigns o Viral trends and required response language Develop and distribute response templates, FAQs, and guidance documents Provide real-time updates when messaging changes or new risks emerge Partner with training teams to ensure consistent execution by front-line associates Escalation Management & Risk Mitigation Triage, assess, and escalate high-risk social media interactions Coordinate with cross-functional teams (Legal, Quality, Safety, Marketing) on sensitive issues Ensure all escalations are handled with urgency and properly documented Establish escalation protocols and ensure adherence across all teams Cross-Functional Collaboration Serve as the central hub connecting: o Marketing and Brand teams o Legal and Regulatory o Consumer Relations External agencies (Ensure alignment across all stakeholders on messaging, timing, and response strategy Support campaign launches, influencer events, and brand activations Leadership Competencies: Situational Adaptability – Adapts approach and attitude in real time, according to the changing demands of different solutions. Drives Engagement - Creates a climate where people are motivated to do their est to help the organization achieve its objectives. Ensures Accountability – Holds self and others accountable to meet commitments. Manages Complexity – Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Education an