Senior Manager, Paid Influencer Strategy

The OpportunityReporting to the Associate Director, Influencer, the Senior Manager, Paid Influencer Strategy will own the vision, strategy, and growth of Caraway's paid influencer channel.This role is responsible for developing the long-term roadmap for creator partnerships, identifying scalable growth opportunities, and driving measurable business impact through strategic investments across Instagram, YouTube, and emerging platforms. As the leader of Caraway's paid influencer program, you will shape how influencer marketing contributes to customer acquisition, revenue growth, and brand expansion.This is a highly strategic role for someone who combines deep creator economy expertise with strong business acumen and a performance-oriented mindset.Who You AreYou are a strategic marketer who understands how influencer marketing drives both brand and business outcomes.You have experience building and scaling creator programs, developing testing frameworks, and identifying opportunities that unlock incremental growth. You're comfortable operating at both the strategic and tactical levels—setting vision while ensuring flawless execution.You are highly analytical and naturally curious, using data to uncover insights, challenge assumptions, and inform decision-making. You understand how influencer marketing fits within the broader acquisition ecosystem and can confidently evaluate channel performance against CAC, ROAS, contribution margin, and incremental revenue goals.You are an exceptional communicator who can build long-standing relationships with our influencer partners.ResponsibilitiesStrategy & GrowthOwn the paid influencer roadmap, strategy, and performance against growth goalsDevelop testing frameworks across creators, content formats, platforms, and audience segmentsIdentify new opportunities to drive incremental customer acquisition and revenueStay ahead of creator economy trends and recommend strategic investmentsChannel OwnershipManage channel forecasting, budget allocation, and performance targetsOptimize creator mix, partnerships, and investment strategy to improve efficiency and scaleDeliver executive-ready reporting, insights, and recommendationsCreator PartnershipsBuild and manage a diversified creator portfolio across platforms and tiersLead negotiations for creator partnerships, usage rights, and long-term agreementsDevelop scalable partnership frameworks that balance brand and performance objectivesPartner closely with Brand, Growth, Creative, and Product teams to support launches and business prioritiesKnowledge, Skills & Abilities5+ years of experience in influencer marketing and creator partnershipsProven experience owning and scaling a paid influencer channel with measurable revenue and acquisition impactExperience owning influencer partnerships at scale from start to finishStrong understanding of performance marketing, attribution, incrementality, and measurement methodologiesExperience managing significant influencer budgets and making investment decisions based on business performanceExceptional analytical and problem-solving skills with the ability to connect channel performance to broader business outcomesDeep knowledge of the creator economy, platform ecosystems, and emerging social trendsExperience with analytics and reporting tools (Omni preferred)Thrives in a fast-paced, entrepreneurial environment and is motivated by building scalable growth programsThe anticipated base salary for this role ranges from $105,000 - 115,000. Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, and experience. Life at Caraway:Who We Are:Caraway is a home goods brand on a mission to craft well-designed, non-toxic essentials that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, made without forever chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process emits less CO2 than traditional non-stick coatings, and we use sustainable packaging practices and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better—for you and the planet—in every step of the process.Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more.We’ve amassed over 200,000+ five-star reviews from more than 2.5M+ happy customers and thousands of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN.Team: You will be joining a passionate and coll