Techno-Marketing Writers

**Description: Techno\-Marketing Writers as Freelancers** **Location: Hybrid / Remote** **Reports To: Head of Marketing / Brand \& Content** **About the Role** We are looking for a highly articulate and strategically minded Techno\-Marketing Writers to create compelling, insight\-driven content for a global B2B digital transformation services organization. This role sits at the intersection of technology, business strategy, and marketing storytelling. The ideal candidate can translate complex technology concepts — including AI, automation, cloud, analytics, CX, cybersecurity, engineering, and enterprise transformation — into sharp, business\-oriented narratives that resonate with enterprise decision\-makers. This role requires a strong understanding of both digital transformation services and modern B2B marketing, with the ability to produce executive\-level content that drives brand authority, demand generation, and market positioning. ⸻ **Key Responsibilities** Strategic Content Development •⁠ ⁠Create high\-impact B2B content across formats including: \* Thought leadership articles \* Whitepapers and research reports \* Case studies \* Executive POVs \* Solution brochures \* Website copy \* Campaign messaging \* Sales enablement assets \* LinkedIn content \* Analyst and media narratives •⁠ ⁠Translate complex technical solutions into business\-value\-driven messaging for enterprise audiences. •⁠ ⁠Develop AI\-led transformation narratives aligned to industry trends and market opportunities. **Technology \& Industry Storytelling** •⁠ ⁠Write content around areas such as: \* Artificial Intelligence \& Generative AI \* Digital Engineering \* Cloud \& Infrastructure \* Customer Experience (CX) \* Automation \& BPM \* Data \& Analytics \* Cybersecurity \* Enterprise Platforms •⁠ ⁠Build industry\-specific narratives across banking, healthcare, retail, telecom, insurance, manufacturing, and media sectors. •⁠ ⁠Convert solution capabilities into differentiated business outcomes and value propositions. **Cross\-functional Collaboration** •⁠ ⁠Work closely with: \* Practice leaders \* Solution architects \* Sales teams \* Product marketing \* Analysts \& PR agencies \* Creative and digital teams •⁠ ⁠Interview SMEs and leadership teams to extract insights and convert them into market\-facing content. •⁠ ⁠Support executive communication initiatives and strategic campaigns. **Brand \& Demand Generation Support** •⁠ ⁠Contribute to integrated marketing campaigns and GTM programs. •⁠ ⁠Develop SEO\-aware digital content for website and campaign channels. •⁠ ⁠Support ABM and demand generation teams with persona\-driven messaging. •⁠ ⁠Ensure consistency of tone, positioning, and brand voice across channels. ⸻ **Required Qualifications** •⁠ ⁠Bachelor’s degree in Marketing, Communications, Journalism, Technology, Engineering, or related discipline. •⁠ ⁠5–10 years of experience in B2B technology content, digital transf