Senior Manager, Demand Generation

CoderPad's mission is to create a more inclusive and strong tech community. How? By improving the technical interviewing experience with tools that allow for standardization and consistency, while reducing bias and increasing equality of opportunity.We are looking for a Sr. Manager, Demand Generation to join our Marketing team.What does a Sr. Manager, Demand Generation at CoderPad do?This role is responsible for turning CoderPad’s marketing investment into a predictable, measurable pipeline.As Senior Manager, Demand Generation, you will lead the strategy and execution of programs designed to capture and convert demand. You’ll work in close partnership with Campaigns, Events, Marketing Ops, Sales, and Finance to ensure the right audiences see the right message through the right channels—and that those efforts translate into real revenue impact.The Director of Campaigns focuses on content, messaging, and brand. This role focuses on distribution strategy, channel performance, budget optimization, and pipeline outcomes. Success requires strong cross-functional collaboration, sharp analytical thinking, and comfort owning results.As the global leader in the technical interview space (4,000+ customers in 165+ countries) it is our goal as a Marketing team team to drive awareness and demand for our technical hiring platform and support our GTM teams. This role is located in North America and works eastern hours. What you'll be doing:This role combines clear accountability with deep collaboration.You are accountable for demand performance, pipeline forecasting, and paid channel ROI, while partnering closely with:Campaigns on content usage, sequencing, and performance feedbackEvents on converting event interest into pipelineMarketing Ops on attribution, lead flow, and lifecycle accuracySales & SDRs on pipeline quality, account prioritization, and feedback loopsFinance on budget pacing and revenue alignmentThe shared goal: consistent, high-quality pipeline that supports revenue targets.Core ResponsibilitiesPipeline Planning & ForecastingBuild and maintain a rolling 3–6 month demand forecast, connecting revenue targets to required MQL and SQL volumeContinuously refine forecasts based on performance dataTranslate demand performance into revenue impact for leadershipProvide clear, accurate pipeline reporting to leadershipBudget Ownership & OptimizationManage the paid demand budget across channels with a focus on full funnel optimization and pipeline generation Monitor performance weekly and adjust allocation to stay on trackPartner with Finance on forecasting, reconciliation, and planningDemand Channel LeadershipYou will lead strategy and own execution for demand-focused channels, working closely with content, events, sales, and ops partners:Paid Social – Own targeting, budget, testing, and sequencing across all paid social programs; Campaigns provides creative and messaging inputsPaid Search – Own keyword strategy, bidding, structure, and conversion tracking across Google and BingContent Syndication – Manage vendor relationships, audience targeting, budget, and lead quality standardsWebinars (Demand Programs) – Own registration promotion, audience targeting, spend, and pipeline measurement; content and logistics are supported by partner teamsReview Sites – Manage G2 and Gartner programs, including review generation and paid placementsRetargeting – Build and manage retargeting audiences across channelsConversion Optimization – Improve landing pages, forms, and inbound conversion rates through testing and iterationAccount-Based Marketing & ConversionPartner with Marketing Ops to tier accounts using intent and engagement dataDesign and run ABM programs that help convert engaged accounts into pipelineCollaborate with Campaigns on content needs while owning distribution and measurementPartner with Ops on lead scoring, MQL definitions, and lifecycle rules to maintain lead qualityEvents & Operations PartnershipWork with Marketing Ops on multi-touch attribution and performance analysisEnsure consistent campaign naming and taxonomy for reliable reportingPartner with Campaigns and Events on calendar alignmentOwn pre- and post-event communications to help ensure events contribute to pipeline goalsHow Success Is MeasuredQualified pipelinePipeline forecast accuracy (quarterly)S0 - S1 conversion ratesABM account progression and conversionWhat you should bring:7+ years of B2B demand generation or pipeline marketing experience (SaaS preferred)Proven experience owning paid budgets and pipeline forecastsHands-on expertise across paid social, paid search, and ABMComfortable partnering cross-functionally while owning resultsAnalytical, pragmatic, and revenue-oriented mindsetExperience operating as a senior individual contributorCompany Overview CoderPad is on a mission to fix the technical interview process. We serve over 3,800 customers and have hosted more than 4 million technical interviews in 90+ programming languages since our launch i