Customer Lifecycle Marketing Practice Lead

**Job Description:** ***This is a remote/hybrid opportunity based in the US*** The Customer Lifecycle Marketing (CLM) Practice Lead, reporting to the President, Data\-Driven Marketing, serves as the commercial owner and market\-facing leader of Merkle's CLM practice. This leader operates as a mini\-P\&L owner across four interconnected capability areas: lifecycle marketing and email/CRM platform execution, loyalty strategy and technology, promotions and gamified experiences, and the first\-party data and identity infrastructure that connects them. The role sits at the intersection of go\-to\-market strategy, offer development, and senior client leadership, and forms one leg of the practice's leadership team. This is a commercial leadership role, not a delivery management role. It requires the credibility to engage CMOs and VP\-level buyers across the full spectrum, from loyalty program economics to first\-party data strategy to paid media activation. Success is measured through practice revenue and pipeline growth, win rate, cross\-practice attach, and the strength of Merkle's market position in loyalty, lifecycle marketing, and data\-driven CRM. **Description \& Responsibilities:** **Practice Growth \& Commercial Ownership** * Own commercial performance of the CLM practice, including revenue, pipeline, forecast accuracy, and margin contribution across all four capability pillars * Develop and maintain the annual CLM growth plan, aligned to organizational go\-to\-market priorities and key vertical and platform opportunities * Approve commercial scope, pricing, and deal economics on CLM\-led pursuits, engaging senior sales leadership on larger or cross\-practice opportunities **Offer Development \& Market Positioning** * Own the CLM offer portfolio across lifecycle marketing, loyalty, promotions, and first\-party data/identity, in partnership with strategy and solutions teams * Articulate Merkle's integrated CLM story to the market: how loyalty strategy, promotions design, journey orchestration, and paid media activation combine into a customer equity growth system * Maintain external market positioning through analyst relationships, industry events, and published thought leadership on the convergence of loyalty, promotions, and paid media * Partner with strategy teams to translate platform partner developments into updated offer packages, and represent the practice in partner co\-sell conversations **Pursuit Leadership \& Commercial Execution** * Lead the CLM\-specific pursuit motion across loyalty RFPs, lifecycle marketing retainers, promotions engagements, and first\-party data strategy mandates * Build pursuit teams that draw on the full CLM capability stack to ensure proposals reflect Merkle's integrated breadth * Coordinate with demand generation and sales teams on origination specific to CLM buyer personas (e.g., VP CRM, VP Loyalty, VP Marketing Technology, Chief Digital Officer) * Represent the practice at partner eve