Iterable Lifecycle Marketing Manager — Prospect Marketing

DO NOT APPLY IF YOU DO NOT HAVE ITERABLE EXPERIENCEAbout Dutch Dutch is reimagining pet care by making veterinary expertise accessible anytime, anywhere. We're growing fast, and lifecycle marketing plays a critical role in converting curious prospects into committed members who trust Dutch for their pet's care.The Role We're looking for a Lifecycle Marketing Manager focused on prospect marketing — turning awareness into action through targeted, high-converting email, SMS, and push programs. This role is ideal for someone with 3+ years of hands-on Iterable experience who is data-driven, detail-oriented, and ready to own execution from day one. ITERABLE experience is a must have requirement for this role. You'll work closely with the LCM Director to build and optimize prospect journeys that drive trial starts, plan conversions, and first-purchase moments.What You'll DoBuild and execute prospect-focused lifecycle campaigns across email, SMS, and push in IterableOwn day-to-day execution of key prospect moments including:Lead nurture & prospect engagement sequencesTrial new conversion programsAbandoned flow re-engagementPromotional and time-sensitive offer campaignsCreate and maintain journeys, triggers, and recurring campaigns with strong attention to detailPartner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brandQA campaigns thoroughly (logic, personalization, rendering, links, timing)Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)Support A/B testing of subject lines, content, offers, timing, and segmentationHelp document and improve prospect lifecycle best practices and templates as the program scalesWhat We're Looking For3+ years of lifecycle or CRM marketing experience with a focus on prospect or acquisition marketing3+ years of hands-on Iterable experience required (journeys, triggers, segmentation, A/B testing)Strong understanding of prospect segmentation, lead scoring, and conversion-focused messagingComfort working with funnel data to identify gaps and optimize conversion ratesExtremely detail-oriented with strong QA instinctsClear, persuasive writing style that balances urgency with Dutch's warm, trustworthy voiceAbility to manage multiple campaigns simultaneously in a fast-moving environmentA bias toward action: ship, learn, iterateNice to HaveExperience in subscription, DTC, or consumer health/wellnessFamiliarity with growth experimentation frameworks and prospect lifecycle measurementHTML knowledge for email troubleshootingExperience collaborating with paid growth or product marketing teamsWhy This Role Is ExcitingYou'll own the programs that turn interest in Dutch into membershipYour work will have a direct, measurable impact on new member acquisitionYou'll help shape how Dutch earns trust before someone ever becomes a memberOriginally posted on Himalayas