Paid Search Specialist

Our client is a full-service digital marketing agency delivering high-performance digital experiences across strategy, creative, performance, CRM, and web. They partner with a wide range of businesses to drive scalable growth through data-driven digital solutions. They are now seeking to hire a Paid Search Specialist to execute single-channel and multi-channel performance campaigns for a diverse portfolio of clients. In this hands-on role, you will leverage analytical insights to optimise marketing strategies, boosting sales and lead generation. Job ResponsibilitiesStrategy & Campaign Execution Develop data-driven digital marketing strategies aligned with client business objectives Set up, manage, and optimise search campaigns within Google Ads Conduct, measure, and implement A/B tests for ad copy and targeting Evaluate budget levels and provide strategic recommendations to maximise campaign performance Analytics & Technical Support Analyse campaign data within platforms and GA4 to determine winning strategies Prepare detailed performance analysis reports and optimisation recommendations on a monthly basis Manage landing pages and websites to install conversion tracking codes and pixels Collaboration & Growth Work closely with clients and internal teams to strategise and execute high-performing campaigns Stay up-to-date with emerging paid advertising technologies and establish industry best practices Requirements Minimum 3 years of experience building, managing, and optimising Google Ads campaigns Active Google Ads Certification Proven background working within an agency or in-house studio environment Hands-on experience using Google Analytics and GA4 for data interpretation Strong analytical skills with the ability to turn raw data into actionable campaign decisions Nice-to-Have Skills Sound understanding of paid social platforms such as Meta, LinkedIn, TikTok, and Pinterest Basic web management experience related to tracking pixel implementation Experience supporting multi-channel digital strategy planning and execution Benefits Permanent work-from-home set-up Dayshift (Australian Eastern Standard Time business hours) Full-time job HMO (STAFF only) Annual leave 13-month pay With Government mandated benefits Originally posted on Himalayas