S
MARKETING MANAGER Contemporary Artist + Creative Brand | Remote | Part-Time
Sarah Kraning Art
21d ago
0$52k - $114kMarketingRemote, USjobspy_indeed
remoteindeed
Job Description
**ABOUT THE ROLE**
I’m a professional visual artist working at the intersection of painting, music, synesthesia, live performance, and digital storytelling. I have a large existing social audience and a growing business spanning original artwork, commissions, prints, artist collaborations, live experiences, and creative projects.
I’m looking for a highly capable, hands\-on Marketing Manager who can take ownership of the marketing ecosystem around my work, with a particular focus on email marketing, integrated campaigns, social media, content, and website conversion.
This role is both strategic and executional.
I’m not looking for someone who simply develops a strategy and hands me a list of things to execute. I need someone who can develop the strategy and then get into Squarespace, social platforms, editing software, and advertising tools to actually make things happen.
A major priority is building a strong, consistent email marketing channel and creating a cohesive relationship between email, social media, my website, paid advertising, and the larger stories and campaigns around my work.
**CORE RESPONSIBILITIES**
***EMAIL MARKETING***
Email will be one of the biggest areas of ownership in this role.
You will:
* Develop and own the email marketing strategy and calendar
* Write newsletters, launches, sales emails, storytelling emails, and campaign sequences in my voice
* Build, design, test, and schedule emails directly in Squarespace
* Develop automated sequences, segmentation, list\-growth strategies, and subscriber journeys
* Connect email campaigns to social content, launches, artwork releases, collaborations, commissions, exhibitions, and other projects
* Track performance, conversion, and revenue and continually improve the strategy based on results
Being able to understand and write in my voice is essential. I want emails to feel like they are genuinely coming from me, not from a generic marketing department.
***SQUARESPACE \+ WEBSITE***
You should be very comfortable working directly inside Squarespace.
You will help:
* Make ongoing website updates and edits
* Create or update landing pages for campaigns and launches
* Update copy and calls to action
* Improve newsletter capture and email integration
* Help optimize the customer journey and website conversion
* Make sure the website reflects current campaigns, artwork, projects, and priorities
* Identify larger website improvements when needed
You do not need to be a developer, but you should be comfortable independently making everyday website and marketing changes in Squarespace.
***SOCIAL MEDIA \+ CONTENT***
I create much of the source material and creative direction for my social presence, but I need someone who can help turn that material into a consistent, strategic content ecosystem.
You will:
* Help develop social strategy and campaign concepts
* Identify stories, hooks, and content opportunities
* Help plan how campaigns unfold across Instagram, TikTok, YouTub
