Product Marketing Manager - Fixed-term contract - Video Games

Product Marketing Manager role for SimCity BuildIt, executing marketing strategy on projects promoting awareness, adoption, engagement, and retention of players. The role involves collaborating with a cross-functional team to achieve business growth.RequirementsDefine longer term marketing objectives and strategyUtilize consumer & market research and translate insights to inform the roadmap and marketing strategiesAct as a marketing partner and voice of the player to studio leadership throughout the product lifecycleMonitor mobile market trends and the competitive landscapeLead a cross-functional marketing teamBrief partners on marketing strategy, positioning, and messaging and approve assets to ensure campaign consistencyWork with Creative team on marketing asset developmentCollaborate with Analytics to build accountabilityManage marketing campaign calendars, asset deliveries, and messaging for target audiencesBachelor’s Degree or equivalent in business or related field8+ years of experience in mobile marketing, product marketing, or brand marketing with 3+ years in mobile gamingAnalytical marketer who can translate data into actionable insightsStrong project management skillsExperience leading a cross-functional team; able to operate autonomouslyBenefitsGenerous Paid Time OffOriginally posted on Himalayas