Senior D2C Content Writer

**Senior D2C Content Writer** **Location:** Remote (for those outside the Tampa Bay, Fl area) **Type:** Full Time **Department:** Research \& Development **Why Wholesome?** At **Wholesome Goods**, we’re more than a workplace — we’re a collective of passionate creators, thinkers, and brand builders redefining the direct\-to\-consumer experience. We champion quality products that make everyday life better — from wellness supplements for humans and pets to home essentials — and we bring that same intention to how we work, connect, and grow together. Our portfolio reaches customers through direct\-to\-consumer websites, Amazon, Chewy, Walmart, other retail channels, and multiple international markets. Check us out! www.wholesomegoods.com We believe in: * A healthy *work\-life balance* with space to be yourself. * Open collaboration, creativity, and plenty of laughter. * People\-first culture where your ideas matter. If you love solving real problems, building memorable brands, and working with great people — *join our team!* **Role Summary** We are looking for a **Senior D2C Content Writer** who can turn customer insights, product benefits, and complex research into clear, compelling copy that drives action. This is a senior role with meaningful ownership: you will help shape how our brands sound, how our products are positioned, and how educational content supports both customer trust and commercial performance. The right person is equally comfortable writing a high\-converting product page, developing an educational article, crafting compelling email copy from a strategic brief, and reviewing scientific research to substantiate a product claim. You understand that strong conversion copy does more than sell. It keeps the reader engaged, addresses real objections, communicates responsibly, and makes the value of the product easy to understand. **Key Responsibilities** * Own, maintain, and evolve brand voice guidelines across multiple brands, audiences, and product categories. * Write and edit compelling copy for product and collection pages, landing pages, emails and automated flows, educational blogs, Amazon and Walmart listings, packaging, inserts, and retail materials. * Work from strategies and briefs provided by the Email team to develop polished campaign and automated\-flow copy, while contributing recommendations on positioning and messaging. * Partner with the Head of Marketing to identify customer pain points, clarify product positioning, and develop content strategies for product pages, landing pages, and educational content. * Use proven copywriting frameworks, including AIDA, to engage readers, communicate value, address objections, and drive action across different stages of customer awareness. * Use voice\-of\-customer insights, reviews, surveys, competitor research, and performance data to develop stronger hooks, messaging, and content ideas. * Collaborate with the CRO team to develop copy for new page sections and experi