Senior Communications Strategist - PROSCI Change Management - DC/MD/VA Area Only

**Job Type:** Full\-Time **Location:** Remote, with occasional in\-person meetings in the Washington, DC metropolitan area **Employment Type:** Full\-Time **About The Crux Firm** The Crux Firm is a veteran\-owned professional services firm providing strategic communications, outreach, multimedia production, digital engagement, and program support to government and commercial clients. We are seeking a highly experienced Senior Communications Strategist to lead the development and execution of strategic communications initiatives for complex programs and diverse stakeholder audiences. The ideal candidate is a strategic thinker and exceptional communicator who can conduct audience research, develop compelling messaging, advise senior leaders, build communications strategies, and translate complex information into clear, effective communications. **Position Overview** The Senior Communications Strategist will lead strategic communications planning and execution across multiple audiences and communication channels. This role requires both strategic and hands\-on capabilities. The successful candidate will be comfortable developing a communications strategy at the leadership level while also working closely with writers, designers, digital specialists, outreach professionals, UX professionals, and multimedia teams to bring that strategy to life. **Key Responsibilities** * Develop and execute comprehensive strategic communications plans for complex programs and initiatives. * Conduct audience and stakeholder research to understand needs, behaviors, motivations, barriers, and communication preferences. * Develop audience personas, journey maps, user stories, stakeholder profiles, and other research\-informed tools. * Create messaging frameworks, communication pillars, key messages, talking points, and audience\-specific communications. * Advise senior leaders and program stakeholders on communications strategy, messaging, stakeholder engagement, and communications risks. * Develop communications strategies that support organizational change, program awareness, adoption, and sustained engagement. * Identify and recommend appropriate communication channels, tactics, sequencing, and engagement strategies. * Develop and support stakeholder\-engagement strategies involving internal and external audiences. * Translate complex technical, operational, or policy information into clear, accessible, audience\-appropriate communications. * Provide strategic direction for written content, digital communications, email campaigns, presentations, graphics, videos, and other communications products. * Collaborate closely with project managers, writers, designers, UX professionals, digital specialists, outreach personnel, and multimedia producers. * Review communications products to ensure consistency with approved strategies, messaging, branding, and audience objectives. * Support executive communications, including briefing materials, talking points, presen