Brand Manager- MAC TOOLS

Brand Manager - MAC TOOLS, RemoteUnited States of AmericaTravel required Make Your Mark. Shape Your Future.It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 43,500 professionals globally who are making their mark on some of the world’s most beloved brands, including MAC TOOLS®, DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER®The Job:The Brand Manager is responsible for the planning, development and execution of comprehensive brand marketing strategy including, but not limited to supporting product launch planning, product messaging, packaging, and general marketing project management. This Brand Manager will support the MAC Tools brand as a remote employee.Collaborate with team members to create a vision for the future of the brand and establish a roadmap to elevate brand positioning in the hearts and minds of end users.Support brand marketing campaigns, including but not limited to, content and full campaign toolkit creation, optimizations, and reporting.Work with cross-functional teams and vendor partners to deliver improved end user experience across all touchpoints (online and offline).Maintain Mac Tools Brand Standards documents and circulate as needed.Coordinate with cross-functional teams and with Marketing Team members to plan, develop and deliver dynamic, world-class content.Work closely with Sales, Channel Marketing, and Product Management teams to recommend and develop ways for the brand to partner and drive business growth.Partner with Product Management team to gain insight into how our user segments experience the brand to create user-based benefit driven campaigns for core and new product categories.The Person:You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:3+ years of brand marketing experienceBachelor’s degree in marketing or communications a plusExperience in Brand Campaign Development & ExecutionExperience with launching brand marketing campaigns, developing content & messaging strategies, leverage insights and A.I. to drive decisions, optimizing and reporting on performance.20% Travel requiredThe Details: You’ll receive a competitive salary and a great benefits plan, including:Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.Discounts on Stanley Black & Decker tools and other partner programs.And More:We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.Learn: Have access to a wealth of learning resources, including our digital learning portal.Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!We Don’t Just Build The World, We Build Innovative Technology Too.Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.Who We Are We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. Benefits & PerksYou’ll g