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Forager

GTM Growth Lead (ABM)

Forager

5d ago

0MarketingUnited Stateshimalayas
Growth-MarketingAccount-Based-Marketing-(ABM)Sales-DevelopmentGTM-StrategyB2B-MarketingSenior

Job Description

Forager is a fast-growing data-as-a-service platform providing high-accuracy people and company data to platforms and teams that rely on data to power GTM and recruiting workflows.We’re building a repeatable, scalable outbound GTM engine targeting data-driven SaaS platforms (sales tech, recruiting tech, AI tools, and data platforms). This is a high-impact role working directly with the founder to design and execute that system from the ground up.The RoleWe’re hiring a GTM Growth Lead (ABM) to build and own our outbound pipeline engine.This is not a traditional growth marketing role. The focus is:outbound ABM pipeline creation system design experimentation sales enablementYou will define who we target, how we prioritize accounts, how we engage them, and how we build a repeatable, signal-driven GTM engine.What You’ll DoBuild and maintain the TAMDefine ICP, segmentation, and targeting Create an evergreen system to identify high-fit accounts Develop account scoring (Tier 1 / Tier 2 / Tier 3) Own the outbound motionDesign messaging and sequences (email + LinkedIn) Work directly with SDR to improve reply rates and meeting conversion Run weekly experiments (targeting, messaging, offers) Build the GTM systemConnect TAM → CRM → outbound workflows Ensure accounts and contacts are enriched and up to date Define tracking for pipeline and engagement Develop signal-driven outreachIdentify triggers (hiring, product launches, funding, etc.) Build a system to prioritize accounts based on signals Create playbooks and enable the teamDevelop repeatable ABM playbooks (1:1 and scaled) Build messaging templates and objection handling Train SDRs and document processes for scale Support deal executionHelp create assets (case studies, calculators, data samples) Incorporate sales feedback into messaging and targeting What Success Looks LikeConsistent Sales-Accepted Tier 1 / Tier 2 meetings heldStrong outbound conversion (reply rate → meeting rate) A clear, repeatable outbound playbook Measurable pipeline contribution from outbound Important Note: This role is focused on outbound pipeline creation and ABM execution, not paid acquisition or traditional growth marketing.RequirementsProven experience building outbound / ABM pipelineTrack record of generating qualified meetings or pipelineStrong understanding of ICP, targeting, and messaging Hands-on operator (not just strategy) Comfortable working in a fast-paced startup Deep experience with Clay, Sales Nav, or sequencing tools Experience with SaaS platforms (GTM, recruiting, data, AI) Experience training SDRs and building playbooks BenefitsBuild the outbound GTM engine from scratch Work directly with the founder High ownership and visible impact on revenue Opportunity to shape how the company scales Originally posted on Himalayas