Senior Manager, Lifecycle Marketing & CRM Strategy

Creating a world where pets live longer, healthier lives, from their very first meal. ### **Learn more about our brands.** **We're Looking For A(n):** Senior Manager, Lifecycle Marketing \& CRM Strategy to scale the lifecycle marketing engine across a portfolio of pet brands, this role will own the strategy and performance of evergreen email and SMS lifecycle programs, with a focus on improving retention, repeat purchase behavior, winback, replenishment, and customer lifetime value. The role will also lead the CRM strategy by serving as the organization's subject matter expert in Klaviyo and Attentive, supporting cross\-functional teams by translating customer data, platform capabilities, and business needs into scalable CRM solutions. This is a player\-coach role in the near term, with the expectation that the role becomes increasingly strategic as the team and function mature. **Location:** Remote or Hybrid (El Segundo, CA and/or Burbank/North Hollywood, CA) **What You'll Be Doing:** * Lead lifecycle marketing strategy across email and SMS with a focus on retention, LTV, and winback, by communicating clear strategic vision with a team of copywriters * Build and optimize automated flows (welcome, post\-purchase, replenishment, cross\-sell, winback) * Define lifecycle stages, segmentation frameworks, and contact strategy * Serve as the go\-to SME for CRM platform capabilities * Build and manage flows, segments, and logic within Klaviyo and Attentive * Partner with Email Automation Coordinators to execute and scale programs * Develop audience strategies based on behavior, lifecycle stage, and purchase data * Lead A/B and multivariate testing to improve engagement and conversion * Ensure high standards of QA across all lifecycle programs * Provide email and sms sale projections by SKU to supply chain team * Provide marketers with recommendations on who to target, what products to feature, how often to message, and other key metrics. * Support major campaign moments (e.g., Black Friday, Memorial Day) through better segmentation and targeting * Measure the impact of lifecycle\-driven insights on campaign performance * Partner with Acquisition, CX, Data, and Retail teams to build CRM\-driven experiences (e.g., quizzes, onboarding flows) * Translate business needs into scalable lifecycle solutions using customer data and automation tool **Qualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):** * 8\+ years in lifecycle marketing, CRM, or retention\-focused roles * Deep, hands\-on experience with Klaviyo and Attentive * Strong analytical skills and experience turning data into actionable insights * Expertise in segmentation, testing, and lifecycle optimization * Ability to balance strategy with execution in a fast\-paced environment * Strong cross\-functional collaboration skills **Golden Perks \& Benefits:** * Comprehensive healthcare coverage – We cover **100% of premiums** for medical,