Principal Product Manager, Member Experience

**ABOUT US** At Vida, we help people get better\- and we're helping the healthcare system get better, too. Vida is a virtual, personalized obesity care provider that uses evidence\-based treatment to help patients manage obesity and related conditions like diabetes, high blood pressure, anxiety and depression. Vida's team of Obesity Medicine\-Certified Physicians, Registered Dietitians, Expert Coaches and Licensed Therapists takes a whole\-person approach to care, helping people lose weight, reduce stress and improve their overall health. By combining advanced technology with top\-notch healthcare providers, Vida is breaking down the barriers that have historically kept people from getting the best care. It's trusted by Fortune 100 companies, major national payers and large providers to enable their employees to live their healthiest lives. Vida Health is hiring a Principal Product Manager, Member Experience to own the strategy and the execution of our member\-facing product. You'll drive engagement, retention, and health outcomes for hundreds of thousands of members across Vida's clinical and behavioral programs. The Member Experience team owns the whole consumer journey, from onboarding through long\-term engagement and retention. You'll report to the Director, Member Experience, and be the member experience's most senior product thinker. You'll work closely with Engineering, Design, Data Science, and Clinical to ship high\-impact improvements and to define the member side of Vida 2\.0\. This is a senior, hands\-on IC role. You'll set direction for the member experience and also do the work yourself: run the backlog, dig into the data, design experiments, and ship. No PMs report to you. We're looking for someone who is as comfortable writing SQL and triaging a release as they are presenting a multi\-year vision to the exec team. ### **Responsibilities:** * Own the vision and strategy for the member experience and tie it to Vida 2\.0\. That means a personalized experience that uses clinical intelligence to give each member the right intervention at the right time, sets outcome goals just for them, and moves them into maintenance at the right moment. * Shape prioritization for the member experience's biggest bets. Make and defend hard tradeoffs between near\-term improvements and next\-generation investments. * Set the member experience OKRs, tie them to company strategy, and hold yourself accountable to outcomes, not just shipping. * Lead competitive and market thinking for the member experience and turn it into product direction. * Own the member experience backlog and roadmap end to end. Prioritize, scope, ship, and measure improvements to the core product: home screen, logging, goal setting, content, and care team interactions. * Keep the product quality bar high. Own bug triage and push for a reliable, fast product. * Work with Engineering and Design to keep velocity up, unblock delivery, and make hard technical tradeoffs. Wo