Senior Product Marketing Manager

Headquarters: Seattle URL: https://www.cfchildren.org/ Are you looking for purpose-driven work where you can make a positive impact on communities around the world? If so, then Committee for Children is an amazing place to grow your career as a Senior Product Marketing Manager. We’re a social enterprise dedicated to advancing the well-being of children through the development of essential human skills. As a Senior Product Marketing Manager at CFC, you will lead the go-to-market (GTM) strategy for new product initiatives. This role defines what exceptional product marketing looks like—from market intelligence to pricing and positioning—and establishes the GTM frameworks that inform how future products will come to life. You will act as the voice of market reality within the product organization, influencing early R&D, defining launch readiness, and ensuring every step from concept to commercialization is informed by measurable data and cohesive strategy. This position is the critical bridge between Product and Marketing, driving both long-term strategy and day-to-day execution. Our team is collaborative, creative, and passionate about our work. You’ll have an opportunity to make an impact every day and have a say in the way we use client success to transform the lives of children. What you’ll do when you join us: Develop and execute market sizing, segmentation (TAM, SAM, SOM), and competitive analysis to inform product strategy and investment prioritization. Lead the creation and refinement of Ideal Customer Profiles (ICPs), buyer personas, and user personas (e.g., teachers vs. district buyers) using qualitative and quantitative research. Contribute to product portfolio strategy by providing market‑informed perspectives that support alignment of new products with broader organizational goals and positioning. Collaborate on comprehensive business cases, including financial modeling, risk assessment, and investment recommendations. Evaluate and recommend buy, build, or partner options to address solution gaps, including partnerships, integrations, or acquisitions. Shape and communicate the overall distribution/channel strategy (direct, indirect, partners, resellers) in alignment with market buying preferences. Build and operationalize GTM frameworks, roadmaps, launch plans, and measurement systems for both short-term activation and long-term scalability. Provide market insights—including customer needs, buyer behavior, and competitive landscape—to help inform product roadmap discussions and support clear communication of priorities. Map and optimize the end-to-end buyer journey, identifying opportunities to improve experience and conversion. Develop and execute detailed plans that support revenue growth and retention, including new customer acquisition and ongoing engagement strategies. Partner with Product, Finance, Marketing and Sales to develop pricing and packaging strategies that balance value creation, affordability for target customers, and revenue growth. Monitor and influence product-level profitability (margins, unit economics) in partnership with Product and Finance. Assess existing assets (content, technology, relationships) to identify opportunities for reuse or leverage in GTM activities. Align sales processes with market buying stages; develop and maintain a structured content strategy, tailored sales tools, and formal channel training programs. Lead or collaborate on execution of programs, campaigns, events, and partner/channel initiatives, with clear goals and measurement. Equip operations and support teams with product and market information needed for smooth delivery and exceptional customer experience. Lead 0–1 product launches: manage cross-functional execution, align stakeholders, and ensure post-launch transition from the launch team to the growth team. Build systems for launch evaluation, KPI measurement, and learnings documentation to refine organizational playbooks. Serve as the communication hub between Product and Marketing, ensuring alignment on roadmap priorities, customer needs, and messaging cohesion. Mentor cross-functional partners on market insights, GTM methodology, and data-backed storytelling to elevate strategic alignment across the organization. Here’s what we’re looking for: 7+ years of experience in product marketing, with at least 3 years in edtech, SaaS, or digital learning environments. Bachelor’s Degree Proven success leading 0–1 product launches and operationalizing GTM frameworks across organizations. Strong analytical skills with expertise in market sizing, opportunity analysis, and KPI development. Demonstrated experience influencing product strategy, pricing models, and customer segmentation decisions. Advanced communication and storytelling abilities, with a knack for translating complex data into compelling strategies. Demonstrated experience taking a consultative approach and partnering effectively with cross-functional stakeholders. Advanced prof