Head of Event Marketing - 12 month contract

We are seeking an experienced, commercially driven Head of Marketing to lead integrated marketing campaigns for world-class conferences, exhibitions, summits, and live experiences across Saudi Arabia.This role owns the complete event marketing lifecycle—from concept and strategy through execution, acquisition, and post-event analysis—working closely with the Marketing Director to drive attendance, revenue, exhibitor participation, and brand awareness.The ideal candidate is a strategic leader with a proven track record delivering high-profile B2B and B2C events across the Middle East, leading multidisciplinary teams and collaborating with commercial, production, and government stakeholders in Saudi Arabia's fast-paced environment.Key ResponsibilitiesMarketing Strategy & Planning Develop and execute annual marketing strategies aligned with business objectives Build integrated marketing plans with clear audience segmentation and positioning Create compelling value propositions for delegates, visitors, exhibitors, and sponsors Establish measurable KPIs for brand awareness, registrations, revenue, and ROI Lead go-to-market strategies for new launches and portfolio growth Event Marketing LeadershipManage the full marketing journey across:Discovery & Planning: Market research, audience analysis, brand development, campaign planningLaunch: Brand rollout, website launch, speaker announcements, PR and media engagementGrowth: Delegate acquisition, digital advertising, CRM automation, email marketing, partnerships, social campaignsLive Delivery: Onsite execution, media coverage, VIP engagement, real-time optimizationPost-Event: ROI analysis, lead nurturing, retention strategies, performance reportingCommercial Responsibilities Deliver attendee acquisition targets and support sponsorship sales Maximize marketing ROI and manage budgets effectively Identify new audience segments and revenue opportunities Support market expansion across Saudi Arabia, the GCC, and internationally Digital Marketing & Demand Generation Performance marketing, paid search/social, LinkedIn campaigns SEO/SEM, marketing automation, CRM strategy Email marketing, website optimization, conversion rate optimization Analytics, lead generation, retargeting, AI-enabled tools Brand, Content & Communications Develop event brands and ensure consistency across channels Lead creative development, copywriting, and storytelling Oversee video, photography, and multimedia content Drive social media and thought leadership campaigns Public Relations & Media Develop regional PR strategies and manage media relationships Manage external agencies and secure media partnerships Coordinate press conferences and crisis communications Government & Stakeholder Management Build relationships with government ministries and public sector organizations Secure endorsements and strategic partnerships Align events with national priorities including Saudi Vision 2030 Support compliance and protocol requirements for VIPs Leadership & Team Development Lead and mentor high-performing marketing teams Manage internal specialists, agencies, and freelancers Foster cross-functional collaboration and set clear KPIs Analytics & Performance Reporting Track registration performance, ticket sales, marketing ROI, and conversion rates Monitor lead generation, customer acquisition costs, and event profitability Present strategic recommendations to senior leadership Bachelor's degree in Marketing, Business, or Communications (Master's preferred) 10+ years in integrated marketing with 5+ years in senior leadership Proven success with conferences, exhibitions, or large-scale events in Saudi Arabia and the GCC Experience launching new event brands and managing multi-million-dollar budgets Expertise in digital marketing, CRM, automation, and performance marketing Strong commercial acumen and experience with government stakeholders Relevant Event Experience:B2B conferences, international exhibitions, trade shows, government forums, investment summits, technology/healthcare congresses, sustainability forums, Vision 2030 initiatives, international association congressesPlease note this is a 12 month contract role. It can be performed remotely. We are not able to provide relocation or sponsorship support with the position. We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know. Tahaluf is the largest B2B live and on-demand events organiser in Saud