Digital Marketing Specialist (Local SEO and Lead Generation)

We are looking for a Digital Marketing Specialist to own lead generation, local SEO, paid search, content, and email automation for a fast-moving investment and business development operation. You will manage the full marketing stack across organic and paid channels, build systems that capture and nurture high-intent leads, and produce short-form video content that drives visibility and engagement.This is a generalist role with depth. You need to be comfortable moving between local SEO, paid search, landing page optimization, email workflows, and social content without losing quality or momentum across any of them. If you are a self-directed digital marketer who can execute across channels, build systems that run without constant oversight, and tie everything back to lead quality and pipeline, this role is a strong fit.Why You'll Want to JoinYou will be paid in USD (bi-monthly: every 15th and 30th)Paid Time Off in accordance with company policyObservance of Holidays per company guidelines100% remote setup so you can work wherever you're most productiveOwn the full marketing function with direct impact on lead generation and business growthWork across a diverse mix of channels, formats, and strategies with real creative latitudeWhat You'll Work OnLocal SEO and Google PresenceManage and optimize Google Business Profile listings to dominate local map packs for geographic search termsImplement on-page and off-page local SEO strategies to improve visibility across target marketsMonitor local rankings, citations, and listing accuracy across platformsPaid Search and Geo-Targeted AdvertisingRun geo-targeted Google Ads and Local Services Ads campaigns to capture high-intent regional leadsManage campaign structure, bidding strategy, ad copy, and budget allocationContinuously optimize for lead quality and cost per acquisitionLanding Pages and Lead CaptureDesign and build landing pages with multi-step quote calculators and project estimators to qualify inbound leadsTest and optimize landing page copy, structure, and conversion elementsEnsure lead capture systems are clean, accurate, and feeding into the right workflowsShort-Form Video ProductionScript and edit high-engagement short-form video content for Instagram Reels and TikTokDevelop a consistent content cadence that builds visibility and audience engagementStay current on platform trends and adapt content formats accordinglyReview Generation and Reputation ManagementImplement automated email and SMS workflows to generate 5-star reviews immediately upon project completionMonitor and manage online reputation across Google and relevant review platformsTrack review volume, sentiment, and response ratesEmail Marketing and Lead NurturingBuild automated email drip sequences to keep prospects engaged during multi-month decision windowsSegment audiences and personalize messaging based on lead source, intent, and stageMonitor open rates, click-through rates, and pipeline contribution from emailB2B and Account-Based MarketingUse LinkedIn to target specific local developers, architects, and commercial real estate brokersBuild and execute ABM campaigns that generate awareness and inbound interest from high-value B2B contactsTrack outreach activity, response rates, and pipeline contributionWhat You BringProven experience in digital marketing with hands-on work across SEO, paid search, email automation, and social contentDemonstrated local SEO experience including Google Business Profile management and local map pack optimizationExperience running and managing Google Ads campaigns with a focus on lead generationAbility to build and optimize landing pages with conversion rate optimization in mindHands-on experience with email marketing and marketing automation platformsComfortable scripting, shooting, and editing short-form video content for Instagram Reels and TikTokStrong analytical skills with the ability to track performance, identify what is working, and adjust accordinglySelf-directed and organized with the ability to manage multiple channels simultaneously without losing qualityNice to HaveExperience with review generation automation tools or SMS marketing platformsFamiliarity with LinkedIn Sales Navigator or LinkedIn Ads for B2B targetingBackground in construction, real estate, home services, or a project-based industryExperience with tools such as GoHighLevel, HubSpot, ActiveCampaign, or similar platformsBasic graphic design skills using Canva or Adobe toolsHow to ApplyPlease include:Your updated resumeA portfolio link or examples showing at least 2 to 3 digital marketing campaigns or projects you owned, including the channel, your role, and the resultsA short Loom video (1 to 2 minutes) introducing yourself, walking through one lead generation campaign you are proud of, and describing the results it producedOnly candidates who submit both examples and a Loom video will be moved to the next step of the hiring process.If you are a digital marketer who can own the full fun