Director, Marketing Analytics

GROW WITH US: Tandem Diabetes Care creates new possibilities for people living with diabetes, their loved ones, and their healthcare providers through a positively different experience. We’d love for you to team up with us to “innovate every day,” put “people first,” and take the “no-shortcuts” approach that has propelled us to become a leader in the diabetes technology industry.STAY AWESOME: Tandem Diabetes Care is proud to manufacture and sell the Tandem Mobi system and t:slim X2 insulin pump with Control-IQ+ technology — an advanced predictive algorithm that automates insulin delivery. But we’re so much more than that. Our company’s human-centered approach to design, development, and support delivers innovative products and services for people who use insulin. Because many of our own team members live with diabetes, or have a loved one impacted by diabetes, the work is personal, and we are committed to the cause. Learn more at tandemdiabetes.comA DAY IN THE LIFE:The Director, Marketing Analytics owns the end-to-end measurement and insights approach for healthcare provider (HCP) marketing and patient marketing from awareness and engagement through lead capture, qualification, field conversion, therapy starts/orders, and retention/renewal. This role will build a measurement framework that ties marketing activity to downstream commercial outcomes, in tight partnership with Sales and Commercial Analytics COE. This role establishes a pragmatic but rigorous approach to attribution, incrementality, segmentation/targeting, and test-and-learn, while ensuring KPI consistency, scalable self-serve reporting, and strong measurement discipline across teams.The Director, Marketing Analytics at Tandem are also responsible for:Builds and owns a single measurement framework across (HCP) and patient journeys that connects marketing touchpoints to commercial outcomes (e.g., qualified leads, referral/pipeline proxies, orders/starts, renewals).Standardizes key performance indicator (KPI) definitions and calculation logic with the Center of Excellence and Commercial Analytics leaders, including:Patient: Cost per lead (CPL), customer acquisition cost (CAC), conversion rates by stage, time-to-convert, cost per start/order proxy, retention/renewal proxies.HCP: Engagement and activation, program impact, account lift proxies, cost per engaged/activated HCP, funnel velocity to downstream outcomes.Establishes a weekly operating view and a monthly executive scorecard.Designs and maintains a transparent, world class attribution approach across channels and activities:Patient acquisition and nurture (paid search, social, email, web/app engagement, education content)HCP programs (conferences, speaker programs, education programs, targeted outreach, account-based initiatives)Drives the roadmap from rules-based attribution to multi-touch approaches to incrementality/causal measurement (holdouts, geo tests, matched markets, phased rollouts where feasible).Partners with Finance/Marketing leadership to build return on investment (ROI) frameworks that inform budget allocation, channel mix decisions, and marginal ROI discussions.Develops and improves segmentation/targeting strategies for HCPs and patients.Creates and operationalizes lead scoring/propensity models and journey triggers (partnering with Commercial Analytics and IT/Data Analytics Teams).Translates insights into execution via customer relationship management (CRM) systems and marketing automation platforms.Maps and measures the patient funnel end-to-end; identifies where/why patients stall or dropSizes the biggest conversion and efficiency opportunities and translate into prioritized actions with clear owners and expected impact.Owns measurement readiness: campaign taxonomy, tagging standards (UTMs), event definitions, instrumentation strategy, and data quality monitoring.Partners with IT/Data/COE to build scalable assets: marketing data mart, identity resolution approach (privacy-safe), standardized dashboards and self-serve reporting.Ensures analytics practices align with regulated environment expectations (consent, privacy-safe measurement, MLR realities).Delivers executive-ready insights: what happened, why, what to do next, expected impact, and how we’ll measure it.Facilitates a monthly Growth/Performance review with Marketing + Sales Analytics + COE to drive decisions (budget shifts, program optimization, funnel fixes).WHEN & WHERE YOU’LL WORK:Remote: The preference is for West Coast based employee. However, this position is fully remote and open to candidates within the United States. Equipment for the role will be provided and training will occur virtually. WHAT YOU’LL NEED:Strong understanding of go-to-market (GTM) processes and commercial systems (e.g., Salesforce/CRM, BI tools, modern data stacks).Ability to simplify data complexity, drive alignment and covert insights into action.Experience integrating third-party datasets and solving identity resolution/master data ch