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Asst./Assoc. Copywriter, Creative Marketing - A&F Co. (Remote)

Abercrombie & Fitch

16h ago

0WritingRemote, USjobspy_indeed
remoteindeed

Job Description

**Job Description:** The role of Assistant or Associate Copywriter on the Abercrombie Kids team will focus on developing creative marketing concepts and copy across weekly emails, site content, paid media, and podcast scripts. The ability to create a concise narrative is required—conveying a fashion perspective that reflects the brand’s effortless and elevated positioning, while resonating with the appropriate audience. In addition to writing, this role collaborates closely with design, strategy and merchandising teams to understand customer insights, ensure accuracy of product priorities and demonstrate brand/product differentiators. Successful candidates will have a relentless passion for fashion as well as for our brands, a strong knowledge of copywriting and applicable experience in marketing, preferably retail. All A\&F copywriters must possess near\-perfect editing and grammar skills and be able to write succinct, clever, on\-brand copy that has a clear point of view and a recognizable voice. The ideal applicant is curious, optimistic and highly collaborative while also maintaining a self\-starter mindset. **What will you be doing?** * Writing weekly marking emails for abercrombie kids and baby/toddler * Creating consistent editorial copy and incorporating voice across all touchpoints * Balancing editorial copy with technical product copy, promo language, navigational copy * Working closely with seasonal team to ensure follow\-through from campaign messaging * Maintaining constant communication with weekly team to ensure quality and consistency * Ensuring legal compliance of product claims in copy \+ meeting customer expectations * Writing longer\-form script copy for podcasts, paid media, and video platforms * Helping create unique, ownable product names for kids OPM (on\-product marketing) * Writing editorial/romanticized language to define collections and key items on\-product * Staying on top of fashion trends and language, including competitor sites/emails * Editing copy based on leadership feedback, changes to product, trends, performance, etc. * Staying curious and up\-to\-date on fashion trends and industry standard language * Performing and sharing competitive research with the team to inform copy going forward * Participating in team collaborations to strengthen the culture, share knowledge and serve as the subject matter expert for email marketing **What will you need to bring?** * All A\&F copywriters must possess near\-perfect editing and grammar skills and be able to write short, smart, snappy copy that has a clear point of view and a recognizable voice * Bachelor's degree, preferably in English, Creative Writing or Advertising/ Copywriting, or related experience * Basic knowledge of marketing principles * A relentless passion for fashion and working knowledge of retail/product terminology * 1\+ years of copywriting experience, preferably retail * A portfolio showcasing your creative writing, technical ability, relentl