Customer Marketing Manager

Who We ArePindrop is the Real Human + Right Human® Identity Trust Platform for the AI era. As AI-driven fraud and deepfakes erode trust in digital communication, Pindrop delivers continuous identity verification and deepfake detection across voice, video, and digital interactions in real time.Enterprises rely on Pindrop to secure billions of high-risk customer interactions each year, including top U.S. banks, as well as leading insurers and healthcare providers. Powered by models trained on more than 1.5 billion real-world interactions annually and protected by 300+ patents, Pindrop restores trust while reducing fraud, lowering operational costs, and improving customer experience.Recognized by TIME as one of 2025’s Best Inventions and by Inc. for Best in Business for Innovation, Pindrop is backed by leading investors including Andreessen Horowitz, IVP, and CapitalG.What you’ll do As the Customer Marketing Manager, you will own and scale Pindrop’s customer advocacy, reference, and lifecycle programs to drive retention, expansion, and revenue influence. You’ll sit at the intersection of Marketing, Sales, Customer Success, and Product, transforming customer stories and data into programs that deepen engagement and turn our happiest customers into champions of Pindrop’s solutions.Customer advocacy and references:Build and run a structured advocacy program so Sales always has reference customers ready across key segments and accountsMaintain a healthy pipeline of case studies, testimonials, and reviews by proactively recruiting and nurturing advocatesOwn the intake-to-fulfillment process for reference requests so Sales gets what they need and customers aren't overaskedContent: Write and produce customer stories that actually get used: case studies, one-pagers, win stories, video scriptsUse AI tools to streamline how the team works (content ideation, segmentation, message testing) and document what works so GTM teams can move fasterLifecycle and adoption programs: Build campaigns that help customers get more value from Pindrop: onboarding journeys, feature adoption nudges, and lifecycle communications aimed at expansion and retentionRun the Customer Advisory Board (CAB), bringing together exec-level customers to provide strategic input on product direction and company prioritiesManage the Executive Sponsorship Program (ESP), pairing Pindrop executives with key accounts to deepen relationships and ensure strategic alignmentPartner with Customer Success to monitor engagement signals and intervene before customers disengageCapture the voice of the customer (VoC) and turn those insights into sharper messaging, better enablement, and concrete product feedbackCustomer events and community:Own CFX, Pindrop's annual customer conference: recruit customer speakers, shape the agenda, and drive attendance in partnership with CS and SalesRun smaller, recurring touchpoints (webinars, roundtables, advisory sessions) that keep customers engaged between CFXEnsure every event surfaces insights that feed back into product and messagingMeasurement:Define KPIs for each program and build dashboards with Marketing Ops/RevOps that track advocacy participation, reference utilization, content consumption, and pipeline influenceUse AI tools to streamline reporting and surface insights fasterInsights:Capture the voice of the customer (VoC) and turn those insights into sharper messaging, better enablement, and concrete product feedbackWho you areYou move fast and figure things out. When a resource or process doesn't exist, you build it rather than wait for someone else to.Sales sees you as a partner, not a support function. You understand what they need to close deals and you make it happen.Customers genuinely like working with you. You build real relationships, follow through, and become someone they trust over time.You're comfortable with ambiguity and don't need a perfect brief to get started.You take ownership seriously. If you said you'd do it, it's done.You use AI tools as a force multiplier, not a novelty, and you're always looking for ways to get more done with less friction.You bring creative instincts to everything from a case study angle to an event experience, and you know how to make something memorable on a tight timeline.You have a startup mentality. You don't say "that's not my job" — you see what needs to get done and you do it.You thrive in a flat organization where you have direct access to leadership, real influence over decisions, and no bureaucracy slowing you down.Your skill-setMust-have:4+ years in B2B SaaS or enterprise software marketing, with at least 3 focused on customer marketing, advocacy, or lifecycle programsA track record of building advocacy programs that moved real metrics — retention, expansion, pipeline, or sales velocityHands-on experience with marketing automation and CRM (Marketo, HubSpot, Salesforce, or similar)Genuine, day-to-day use of generative AI tools (Claude, ChatGPT, Jasper, CopyAI, or simila