Social Media Marketing and Sales Specialist

**Social Media Marketing \& Sales Specialist** **One Better Care** is seeking an energetic, creative, and results\-driven **Social Media Marketing \& Sales Specialist** to grow our caregiver network, promote company incentives, and drive qualified leads through Facebook, Instagram, LinkedIn, community groups, and other digital platforms. This role is ideal for someone who understands that social media is not just posting — it is **selling, engaging, following up, and converting online interest into real calls, messages, chats, applications, and appointments**. The right candidate will be skilled in creating attractive content, promoting incentives effectively, engaging with caregivers online, responding to messages quickly, and turning social media activity into measurable growth for AHHM. **Key Responsibilities** * Promote AHHM caregiver opportunities, incentives, referral programs, and company updates across Facebook, Instagram, LinkedIn, and other platforms * Create engaging posts, graphics, short videos, photos, and written content that attracts caregivers and builds brand visibility * Actively engage with caregivers through comments, direct messages, chats, Facebook groups, and online communities * Drive caregivers to call, message, apply, schedule appointments, or visit the office * Manage daily social media activity, respond quickly to inquiries, and maintain a professional company image * Develop and support social media campaigns designed to generate caregiver leads and increase engagement * Use Facebook Ads and boosted posts when needed to target specific caregiver audiences * Track leads, conversations, applications, and conversions from social media campaigns * Monitor online feedback, trends, and competitor activity to identify new opportunities * Coordinate with recruitment and operations teams to move qualified leads through the hiring process * Report weekly on social media activity, lead generation, engagement, and conversion results **Preferred Skills \& Experience** * Social media marketing, sales, recruiting, or lead generation experience * Strong knowledge of Facebook, Instagram, Messenger, Facebook Groups, LinkedIn, and other platforms * Ability to create attractive content using Canva, Adobe Photoshop, Illustrator, or similar tools * Basic video editing, photography, and content creation skills * Experience with Facebook Ads, boosted posts, social media campaigns, or digital marketing * Familiarity with Hootsuite, Buffer, Google Analytics, SEO, or keyword research is a plus * Strong writing, proofreading, and communication skills * Ability to engage professionally with caregivers, applicants, followers, and community partners * Healthcare, home care, staffing, or caregiver recruitment experience preferred * Bilingual skills are a plus **Ideal Candidate** We are looking for someone who is: * Creative, persuasive, and sales\-minded * Comfortable engaging with people online every day * Fast, professional, and consist