Cold Email Outreach Specialist (Outbound Email & Lead Generation)

Cold Email Outreach Specialist (Outbound Email & Lead Generation) – RemotePosition Type: Full-Time, Remote Location: Middle East Preferred Working Hours: U.S. Client Business HoursAbout the RoleAt Pavago, one of our clients is hiring a Cold Email Outreach Specialist to generate qualified sales opportunities through strategic outbound email campaigns.This is a hands-on, performance-driven role where you’ll own the entire cold email process—from building targeted prospect lists and writing personalized outreach to managing deliverability, optimizing campaigns, and qualifying inbound responses.Success in this role comes from combining strong copywriting, technical deliverability knowledge, and a data-driven approach to consistently generate qualified pipeline for the sales team.If you’re passionate about outbound prospecting, enjoy experimenting with messaging, and understand what it takes to keep campaigns landing in inboxes—not spam folders—this role is for you.What You’ll OwnProspect Research & List Building Build highly targeted prospect lists using: Apollo ZoomInfo LinkedIn Sales Navigator Crunchbase Similar prospecting platforms Segment prospects by: Industry Company size Job title Geography Ideal Customer Profile (ICP) Verify and clean contact data using: NeverBounce ZeroBounce Clearout Maintain organized prospect databases and outreach lists. Cold Email Campaign Management Write personalized cold email copy, subject lines, and calls-to-action. Build and launch multi-step outbound sequences (4–8 touchpoints). Personalize messaging using company and prospect research. Monitor campaign performance daily. Continuously optimize campaigns based on engagement and reply metrics. Deliverability & Inbox Management Manage inbox reputation using platforms such as: Instantly Lemlist Smartlead Mailwarm Monitor: Bounce rates Spam scores Sender reputation Inbox health Rotate sending domains and inboxes to maximize deliverability. Identify and resolve deliverability issues before campaign performance declines. Campaign Optimization & Reporting Conduct A/B testing on: Subject lines Messaging CTAs Send times Track key metrics including: Open rates Positive reply rates Bounce rates Conversion rates Prepare campaign performance reports and recommend improvements. Document testing results and optimization history. Lead Qualification & CRM Management Review campaign replies and categorize responses accurately. Identify qualified prospects and route them to the sales team. Maintain accurate CRM records using: HubSpot Salesforce Zoho CRM Similar CRM platforms Ensure outreach data remains organized and up to date. Compliance & Best Practices Ensure campaigns comply with: CAN-SPAM GDPR CCPA Maintain suppression and unsubscribe lists. Follow outbound email best practices to protect sender reputation. What Makes You a Strong Fit Excellent persuasive and concise writing skills. Strong analytical mindset with a focus on performance improvement. Comfortable using outbound automation and deliverability tools. Organized, proactive, and highly execution-focused. Strong attention to detail. Continuously tests, learns, and optimizes campaign performance. Required Experience & SkillsExperience 1–2+ years of experience in: Cold Email Outreach Outbound Lead Generation Sales Development (SDR) Outbound Marketing Technical Skills Hands-on experience with: Apollo Instantly Lemlist Smartlead Woodpecker Similar outreach platforms Experience writing cold email campaigns. Strong Excel or Google Sheets skills. Excellent written English communication. Nice-to-Have Experience managing large-scale email deliverability. Understanding of: DNS SPF DKIM DMARC Experience supporting B2B SaaS, agencies, or service businesses. Experience collaborating with SDRs or Account Executives. Familiarity with outbound automation workflows and CRM integrations. What a Typical Day Looks Like Build and refine prospect lists. Launch and monitor outbound email campaigns. Review inbox health and deliverability metrics. Optimize messaging, targeting, and campaign performance. Qualify interested prospects and hand them off to sales. Update CRM records and maintain campaign documentation. In short: You own outbound email execution—from research and personalization to optimization and lead qualification—ensuring a consistent flow of qualified opportunities into the sales pipeline.Key Metrics for Success (KPIs) High email open rates. Positive reply and conversation rates. Low bounce rates and strong inbox health. Consistent campaign execution and optimization. Accurate CRM documentation. Growth in qualified outbound pipeline. Why Join Us? Own the complete outbound email process from strategy to execution. Work with modern sales engagement and automation tools. Directly influence pipeline growth and revenue generation. Performance-driven environment with measurable impact. Opportunities to grow into: Senior Outbound Specialist Sales Development Team Lead Ou