Media Buyer — DTC E-commerce (Meta Ads)

**Media Buyer — DTC E\-commerce (Meta Ads)** **Ryken** \| In\-person and Remote \| Full\-time **About Ryken** We're a fast\-growing DTC fitness brand scaling primarily through Meta ads, and we're looking for a media buyer who can take our existing creatives and launch them as ads, take ownership of a high\-volume, high\-output ad account, and run it like it's your own. **The Role** We create roughly 500 ad creatives per month from our affiliates and editors and you will be responsible for launching these ads into our meta ad account. You'll be the person turning that creative volume into spend, performance data, and profitable scale — managing budget allocation, bid strategy, and campaign structure across a portfolio of testing and scaling campaigns (including international expansion into UK, AU, and CA markets). This is not an entry\-level role. We need someone who has already managed real budget, made real decisions under pressure, and can explain *why* an account is performing the way it is — not just react to the numbers. **What You'll Own** * **Daily campaign management** across cost\-cap testing campaigns and bid\-cap scaling campaigns, monitoring performance against target CPA/CPP and ROAS benchmarks * **Launching and organizing high volumes of ad creative** (\~500/month) into the correct campaigns, ad sets, and naming conventions without creating account clutter * **Budget and bid cap decisions** — knowing when to scale spend, when to hold, and when to pull back, following a disciplined one\-change\-per\-week philosophy on active scaling ad sets * **Identifying winners early** using soft metrics (CTR, CPC, CPM, cost per ATC) before hard performance data is fully in, while avoiding premature kills * **Isolating variables** in testing — distinguishing real creative or audience wins from noise, and not over\-attributing performance to the wrong lever * **Cross\-market campaign management** — keeping US, UK, AU, and CA campaigns properly separated and structured as distinct markets scale up * **Reporting on account health** — weekly/monthly performance summaries, flagging risks (rising CPMs, fatigue, compliance issues) before they become problems * **Tight collaboration with the creative team** — closing the feedback loop between what's working in\-account and what gets briefed next **What We're Looking For** * **2\+ years of hands\-on Meta Ads media buying experience** in a DTC or e\-commerce environment, ideally at a brand or agency managing **$50k\+/month in ad spend** * Proven track record of **scaling an ad account** — not just maintaining one * Deep, practical fluency with Meta Ads Manager: campaign structures (ABO/CBO), bid strategies (cost cap, bid cap), attribution windows, audience exclusions, and Meta's algorithm behavior (including how Andromeda/delivery systems respond to creative diversity) * Comfort managing **high creative throughput** — you won't be precious about any single ad, because there are dozens more coming