Media Buyer (Google&Meta)

DescriptionAbout UsCapsLock is a company that specializes in providing digital marketing services to businesses that are facing sales growth challenges. Our comprehensive services include sales consulting, data analytics, and recruitment support, all seamlessly integrated to ensure efficient and accelerated growth.Our company was founded by industry professionals with expertise in IT, design, and data analytics. We identified a significant need for an exclusive, scalable customer acquisition solution in the market. Our vision is to provide a unique integrated solution for B2C clients that enables profitable customer acquisition, flexible scaling, and optimized internal processes.At CapsLock, our core values center around our people, client orientation, quality, continuous improvement, integrity, and fostering strong relationships. Our team is diverse and skilled, speaking 10+ languages, and located worldwide. We are dedicated to pioneering new and efficient marketing strategies to ensure our clients’ success.Job Responsibilities:Develop, deploy, and optimize paid media campaigns across multiple digital platforms with high conversion rates and maximized profitability.Manage budget allocations and bid parameters to deliver the most efficient results.Active (daily) awareness of campaign performance.Test new ideas based on insights gained from campaign management.Proactively and effectively optimize media buys utilizing KPIs.Ensure that campaign KPIs and objectives are met both near and long term.Achieving assigned unit goals at or below the target cost-per-acquisitionActively contribute to AI creative development for managed sources and team clientsIdentify opportunities to drive efficiencies and improvementsRequirementsQualifications:5+ years experience in digital performance marketing with a focus on media buying3+ years of PAID ADVERTISING experienceStrong experience with Facebook/Google as a main instrumentExperience in lead generationProven track record handling high campaign volume, large budgets, complex targeting strategies, and driving results.Understanding of marketing funnels, channels, attribution, and performance metricsAnalytical mind to analyze data and metrics and translate insight into actionable strategiesProactive approach in proposals of new/different ideas, solutions for problems and main KPI improvementPrior experience with AI creative design tools like Gemini, Sora, etc. (Optional but a plus)Strategic and creativeOrganizational and multitasking abilitiesDesire to learn new things and not afraid to take risksAbility to quickly learn new ad platforms and toolsUpper-Intermediate English levelBe open to a long-term working relationship (2+ years)***NO agency owners, NO sub-hire!!!***Why do we deserve your attention?Not only do we offer fair and competitive pay, but we also provide perks and benefits that support your well-being and growth. Here are some of them:Remote WorkWe are a truly remote-first company. You choose where you feel the most productive and comfortable to make an impact.Paid Time OffWork-life balance matters to us, and we support it with paid time off for rest, personal time, or simply doing what makes you happy.Ongoing LearningWe believe in curiosity and growth. That’s why we support continuous learning with workshops, online courses, conferences, and certifications.Home OfficeWe help you set up your perfect workspace by covering equipment and furniture expenses, so you can do your best work from home.Physical Well-BeingFrom gym memberships and yoga classes to home workout equipment or even a bicycle, we give you the flexibility to stay active your way.Unlimited Sick DaysYour health matters. Take the time you need to rest and recover - we’ll be here when you’re ready to return.Medical CoverageWe support you and your family with reimbursement for medical insurance and health-related expenses, including dental care and psychological support.Co-Working SpaceIf you sometimes crave a change of scenery or more social interaction, we’ll cover the full cost of a co-working space.Fun StuffFrom gaming nights and fitness challenges to annual retreats at world-class resorts, we make sure there’s never a shortage of fun and connection.Originally posted on Himalayas