Marketing Operations and Technology Manager

**Job Summary:** Bladder \& Bowel Institute is seeking a highly technical, hands\-on Manager of Marketing Technology \& Digital Platforms to own and continuously improve the systems, websites, data, integrations, automation, and digital platforms that support our marketing and patient acquisition programs. This position is responsible for the technical infrastructure behind those programs and ensuring that our systems are connected, our data is accurate, our scheduling and patient workflows are efficient, and our digital platforms are scalable and easy to use. This individual will own key platforms and processes including our websites and landing pages, CRM, Airtable, AI call center technology, Zoom, scheduling workflows, analytics, call tracking, automation, integrations, lead routing, and marketing reporting. The ideal candidate is a builder and problem solver who is comfortable working directly inside systems. This person should be able to develop and troubleshoot websites, understand complex data flows, build integrations and automations, improve scheduling processes, investigate reporting discrepancies, and continuously identify ways to make BBI’s technology and workflows simpler and more efficient. This role serves as the technical bridge between Marketing, Operations, Patient Services, IT, leadership, external developers, and technology vendors. **What You’ll Do** Digital Platforms \& Website Development · Own the day\-to\-day technical management and performance of BBI’s websites, landing pages, seminar registration pages, physician\-facing platforms, and other digital properties. · Build, modify, maintain, and troubleshoot webpages and landing pages without relying entirely on outside developers. · Manage website forms, registration flows, tracking scripts, pixels, redirects, APIs, integrations, conversion events, and related functionality. · Work directly with HTML, CSS, JavaScript, content management systems, and other web technologies. · Manage larger development projects with external developers when needed, including requirements, timelines, testing, QA, and implementation. · Monitor website performance, mobile usability, page speed, SEO fundamentals, accessibility, and conversion functionality. · Conduct ongoing QA to ensure forms, links, phone numbers, tracking, registrations, and patient journeys are functioning correctly. · Identify opportunities to simplify and improve digital experiences for both patients and internal teams. **CRM, Airtable \& Lead Management** · Serve as the technical owner of BBI’s CRM and marketing lead\-management infrastructure. · Own the transition and consolidation of legacy systems into scalable digital platforms, including migrating the CRM from Keap to Airtable, Salesmsg to Zoom Phone, Access Database workflows to Airtable, and future platform replacements or integrations. · Responsible for transitioning our CRM from Keap to Airtable, SalesMsg to Zoom Phone, Access Database to Airta