Sr Product Marketing

About UsCommunity Phone is building the phone & communications platform for communities. We are the next generation of telecom. We are proud to support multiple types of community, from families buying for a loved one to large American brands with thousands of locations. The need for simplicity, safety, transparency, and collaboration is real. People who need the power of modern technology but without the modern complexity. Our plug and play phone, app, and web suite solves this for customers while keeping simplicity at center. And we are building the most customer-obsessed communications company. Today we support >25,000 active, paying customers nationwide and are growing fast! We’ve carried tens of millions of conversations. We are backed by top tier investors like Y Combinator, Y Combinator Continuity, and SNR. The team is nearly 100 people strong across 15 countries. Join us in redefining the narrative, where communication is personal, secure, and built on trust. Let's connect the dots – one word, one emotional expression, one conversation, one call, at a time.Your MissionWe’re seeing new and interesting product use cases emerge regularly—and we’re looking for someone to help us understand, weigh, and communicate them clearly. As our first dedicated Sr. Product Marketing Manager, you’ll define and own the function from the ground up. Reporting directly to the CEO, you’ll be a key partner to Growth, Product, Sales, and Customer Success.You’ll own the end-to-end positioning, packaging, and go-to-market success of our core phone product and integrated communications suite. You’ll ensure every feature we ship reaches the right audience, with the right message, through the right channel—and that the story lands.What You’ll Actually Do Positioning & MessagingDevelop and maintain differentiated positioning for each core use caseDeliver two updated personas and a refreshed messaging framework within your first 30 daysLaunch & EnablementRun GTM for every new feature or pricing change: define launch tiers, write launch briefs, own the comms calendarLead one Tier-1 launch per month (features used by >20% of users or tied to upsell motion)Revenue & Sales AlignmentOwn product marketing inputs to sales playbooks, user lifecycle, sales training, and CS enablement—reviewed biweekly with Sales and CSVoice of the CustomerTalk to users in our ICPs and grow to understand them deeplyPartner with CS and Research to generate one new customer case study per monthConduct win/loss interviews monthly to inform roadmap prioritization and competitive contentCross-Functional LeadershipRun a weekly GTM sync with Growth, CS, and ProductProvide insights for roadmap planning (next two quarters), especially as they relate to competitive shifts or field learnings that influence prioritizationWhat We’re Looking For4–7 years in product marketing, ideally in SMB or consumer SaaS with a self-serve checkout and light-touch sales motionExperience shipping GTM for features tied to revenue impact—not just awarenessComfortable owning positioning for both hardware and software products serving low-tech audiencesExcellent communicator and structured thinker—bonus if you can share a portfolio or sample launch planStrong collaborator with an operator mindset: you focus on outcomes, prioritize speed, and work through blockersHumble, self-aware, and persistentHow We’ll Measure SuccessIncreased logo growth and reduced CPA on target ICPs through maturing channelsAccelerated feature adoption post-conversion for key ICPsStrong alignment between product value and sales/growth messagingConsistent messaging across key surfaces (site, demo, content)Improved conversion from site traffic to qualified leads among target ICPsTotal compensation with equity: $155k- $190k per year. 401(k) and health insurance included.Community Phone is a customer-obsessed, performance culture. We are here to deliver the most extraordinary experience for as many customers as we can in America. That comes with enormous pride as well as regular challenges. You will feel like you are pushing yourself, and you will be an author of our future. Therefore, we have a bias for ownership. Here are ways our current team exemplifies our company culture:Curiosity: Our team members double click obsessively, until they understand something enough to make a good decision. They don’t take things for granted. They want to really understand the truth.Bias Toward Action: Our team members lean toward making change on their own, and then reporting the wins and losses back to the team. We don’t wait for long “alignment” meetings to take action, unless the change would be hard to reverse. Run through two-way doors.Caring Mentality: Our team members deliver for our customers and our internal team. That does not mean things are comfortable always. It means that we strive to deliver a Disney-like experience for our customers. It means that we understand our team members are on an Olympic team, and Olympic teams