Website & Digital Marketing Specialist

**Website \& Digital Marketing Specialist** **About JSA:** Jaymie Scotto \& Associates (www.jsa.net) is an award\-winning, full\-service PR \& marketing firm focused on serving clients in the tech, telecom and data center industries. Earning a spot on the Inc 5000 list 4 consecutive years and named as one of Inc’s Best Places to work in 2022, 2023 and 2024, our team of strategists, writers, media mavens and digital marketing analysts strives to provide our clients with the finest media outreach, digital marketing and brand awareness services available. We do this by leveraging cutting\-edge tools and strategies to develop and execute 360\-degree, integrated marketing plans. **Job Summary** Website \& Digital Marketing Specialists combine technical expertise, strategic thinking, design skills, and hands\-on website management to support a number of agency clients. They are responsible for maintaining and improving both small\- and large\-scale WordPress websites, troubleshooting technical issues, implementing enhancements, supporting campaigns and organizational initiatives, and ensuring that sites remains secure, fast, accessible, and search\-engine friendly. Secondary to website management, this role supports various marketing initiatives, including lead gen, email campaign design \& distribution, social media, digital ads, and SEO. Digital Marketing Specialists also collaborate with other team members to provide clients with regular reports detailing all initiatives, are responsible for interpreting campaign data, and are tasked with making recommendations to clients to improve their overall marketing strategy. **Position Responsibilities** * Design, Develop and launch new websites for clients. Includes setup of hosting accounts with managed hosting providers (e.g., Kinsta, WP Engine), DNS records (e.g., Cloudflare), domain management, plugin configuration, initial SEO optimization, migration of content from other sites, SSL certificates and other technical support. * Perform regular maintenance on client sites. Includes modifications to site navigation, addition of new content, core CMS updates, plugin and database updates, addressing security issues, and making proactive recommendations on site performance. * Work with client IT teams to manage website firewalls, configure backups, execute malware prevention, and maintain uptime monitoring protocols. * Manage MarTech integration, establishing connections between Wordpress and other external tools, including CRMs, payment gateways, and automation tools (Hubspot, Salesforce, Stripe, etc) * Manage digital ad campaigns, including LinkedIn Lead Gen, Google Ads and Meta Ads \-\- certification a plus * Ensure brand consistency throughout search engines, social media, and online advertising * Data processing and analysis, running assessments, making recommendations, proposing strategy, and implementing tactics * Fueling client growth through account and bid optimization, data analysis, keyword