Senior Product Manager, Consumer

Maven is the world's largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife. More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work. Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital. To learn more about Maven, visit us at mavenclinic.com. An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including: Fortune Change the World (2024)CNBC Disruptor 50 List (2022, 2023, 2024) Fortune Best Workplaces for Millennials (2024)Fortune Best Workplaces in Health Care (2024)TIME 100 Most Influential Companies (2023)Fast Company Most Innovative Companies (2020, 2023)Built In Best Places to Work (2023)Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)Great Place to Work certified (2020, 2021, 2022, 2023, 2024)Fast Company Best Workplaces for Innovators (2022)Built In LGBTQIA+ Advocacy Award (2022)About the roleMaven is at an inflection point. For a decade we've built the leading virtual clinic for women and families, delivered through employers and health plans. That enterprise business is strong and growing. Now we're opening Maven's doors to everyone. For the first time, any woman in the U.S. can subscribe directly to Maven for the care she actually needs: GLP-1 care, hormone care, and a virtual clinic with 30+ types of health and wellness providers. Women drive 80% of healthcare decisions in this country and remain chronically underserved by it. We built a care model designed around them, and we're now bringing it directly to them.This is the next chapter of Maven's story, and you'll help write it. We're hiring a Senior Product Manager to own core parts of the consumer experience as we go from early launch to scaled product. It's the rare combination of a 0-to-1 mandate with real foundations underneath: a trusted brand, a decade of clinical infrastructure, hundreds of providers, and a company that has already proven the care model works. Your job is to figure out what a direct relationship between Maven and the women we serve should look like, then ship it, learn fast, and shape where the product goes next.What you'll doOwn consumer acquisition and growth for Maven's direct-to-consumer business, starting with the GLP-1 funnel: landing experience, onboarding, conversion, and the paths that turn a first visit into an active memberBuild and run a high-velocity experimentation engine. Form hypotheses, ship tests, read results honestly, and compound learnings into a funnel that performs better every weekDefine the metrics that matter for consumer growth, instrument them, and use them to drive decisions, from top-of-funnel conversion to activation and early retention signalsGrow your mandate from acquisition into retention and engagement over time, shaping how a member's first month becomes a lasting relationship with MavenPartner daily with engineering, design, analytics, clinical, and marketing to ship quickly without compromising the care quality and trust Maven is known forBring a strong point of view on how AI changes both what we build for members and how fast we build it, and put it to work in your own workflowWhat you'll bring5+ years of product management experience, with at least some of it on consumer products where you owned a funnel, a growth metric, or a revenue lineA track record of shipping. You move from ambiguity to a live experiment fast, and you'd rather learn from production than perfect a docDeep fluency with data. You define your own metrics, pull your own queries, design experiments that produce clean reads, and change your mind when the results tell you toStructured thinking that holds up under pressure. You can break a messy problem into parts, prioritize ruthlessly, and explain the why behind every tradeoffCreativity in the solution space. You generate options others don't see, and you know when the right answer is a copy change versus a new product surfaceEnough technical depth to go deep with engineers on architecture and tradeoffs, and to know what's cheap, what's expensive, and what's worth itHands-on fluency with AI tools as part of how you work today, and a point of view on where AI meaningfully changes the consumer heal