Email + SMS Marketing Strategist

Must have email marketing experience in consumer products with a proven track record and be a native English speaker. Remote · Reports to Founder/CEO + Marketing LeadAbout BeboniaBebonia is the #1-rated curly hair extensions brand — voted best by InStyle, Byrdie, Allure, Glamour, Brides, and NaturallyCurly. Founded in 2017 by Soleil, a Dominican woman who built the product she couldn’t find, Bebonia has served 75,000+ customers and is run by a small, close-knit team of curly-haired women.We believe curly hair should be enhanced, not erased. Every product we make, every email we send, and every campaign we create is grounded in that belief.  The RoleWe’re looking for a strategic, creative, and detail-oriented Email + SMS Marketing Strategist to lead Bebonia’s owned marketing program across campaigns, flows, segmentation, testing, and optimization.This role is more than writing and sending emails. We’re looking for someone who can think like a marketer, understand our customer journey, identify revenue opportunities, and translate insights into campaigns that feel personal, premium, and deeply curl-literate.You’ll work closely with our marketing lead and marketing team to shape the email + SMS calendar, strengthen lifecycle flows, improve customer retention, and ensure every touchpoint reflects the Bebonia brand. You should be equally comfortable zooming out to build strategy and zooming in to write, design, test, and execute.  What You’ll DoEmail + SMS StrategyOwn Bebonia’s email + SMS strategy across campaigns, flows, segmentation, and testingBuild and manage the email calendar with a balance of brand storytelling, education, product discovery, launches, promotions, and retention momentsIdentify opportunities to improve customer engagement, repeat purchase, conversion, and lifetime valueUse performance data, customer behavior, and business priorities to recommend what we send, who we send it to, and whyDevelop thoughtful audience segments based on lifecycle stage, purchase behavior, curl needs, product interest, and engagementPartner with the marketing lead and extended marketing team to turn product priorities,brand moments, and customer insights into strategic campaign concepts  Lifecycle + Retention MarketingMaintain, optimize, and expand Bebonia’s core Klaviyo flows, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, VIP, and replenishment-style journeysAudit flow performance regularly and recommend improvements to copy, creative, timing, segmentation, and offersCreate customer journeys that educate, build trust, reduce purchase hesitation, and encourage repeat purchasesHelp strengthen retention strategy by identifying opportunities for cross-sell, upsell, review generation, loyalty, and post-purchase education.  Campaign ExecutionPlan, write, design, and deploy email + SMS campaigns in KlaviyoWrite copy that matches the Bebonia voice — warm, expert, curl-literate, personal, and never corporateDesign polished, on-brand emails that feel premium, clear, and conversion-mindedTranslate campaign strategy into strong subject lines, preview text, headlines, content blocks, CTAs, and visual directionCollaborate with the social and marketing team on campaign rollouts, seasonal moments, product pushes, and launchesMaintain brand consistency across every email, SMS, and supporting visual touchpoint  Testing, Reporting + OptimizationA/B test subject lines, content angles, offers, send timing, CTAs, design layouts, and segmentation strategiesMonitor email + SMS performance, including revenue, conversion rate, click rate, open rate, deliverability, list growth, unsubscribe rate, and flow performanceBring clear, data-backed insights to the team with recommendations for what to keep, change, or test nextTrack list health and deliverability to ensure Bebonia’s owned channels remain strong and sustainableConnect performance reporting back to broader business goals, not just email metricsCreative + Paid SupportDesign email templates and campaign graphics as neededCreate stills, GIFs, and supporting graphics for paid campaignsSupport the marketing team with campaign creative that can extend across email, SMS, paid, and socialEnsure creative assets reflect Bebonia’s premium, curl-literate positioning  What We’re Looking For4+ years of email, SMS, lifecycle, or retention marketing experience, ideally with a DTC, beauty, haircare, or wellness brandStrong strategic marketing instincts and the ability to connect customer behavior to campaign opportunitiesFluent in Klaviyo, including campaigns, flows, segmentation, A/B testing, reporting, and basic revenue attributionStrong copywriting skills with the ability to write in a warm, elevated, customer-first brand voiceDesign ability in Canva, Figma, Adobe Creative Suite, or similar toolsAbility to create simple GIFs and campaign graphicsA strong understanding of customer journeys, retention marketing, and lifecycle strategyComfortable interpreting email