Lead Generation & Marketing Support Specialist

Become a part of a global team working to revolutionize the enterprise storage and backup and disaster recovery experience #### **Create** We build the best experience for our community – as a team. #### **Learn** We look inside and outside for inspiration and learning. #### **Play** Life is what happens when you’re busy working. We make sure to enjoy it. ##### **Lead Generation \& Marketing Support Specialist** **Location**: Remote (Work Hours: 8 AM – 5 PM Pacific Time, USA) **Job Type**: Full\-time **Compensation**: Competitive salary \+ Benefits **Key Responsibilities:** * **Lead Generation:** * + Research, identify, and engage potential leads through a variety of channels including email campaigns, social media, and other digital marketing initiatives. + Develop targeted outreach strategies to nurture and qualify leads, ensuring a steady flow of high\-quality prospects for the sales team. + Manage and maintain a lead database, ensuring accurate and up\-to\-date contact information and lead status. * **Campaign Execution:** * + Support the execution of digital marketing campaigns, including email marketing, content distribution, and paid media. + Track and analyze campaign performance, providing reports on lead generation activities and effectiveness. + Assist with optimizing landing pages, CTAs, and digital assets to improve conversion rates and lead quality. * **Content \& Social Media Support:** * + Collaborate with the marketing team to develop content that drives engagement and lead generation, such as blog posts, case studies, white papers, and eBooks. + Support social media efforts by sharing content, engaging with prospects, and identifying opportunities to generate interest in StoneFly’s products. * **Event \& Webinar Support:** * + Assist with organizing and promoting virtual events, webinars, and product demos aimed at attracting and engaging potential leads. + Coordinate follow\-up activities post\-event, ensuring proper lead nurturing and transition to the sales team. * **Sales \& Marketing Alignment:** * + Collaborate closely with the sales team to understand lead quality and ensure a seamless handoff from marketing to sales. + Provide feedback on lead performance and campaign effectiveness to the marketing and sales teams to refine strategies. **Required Qualifications:** * Proven experience in lead generation, marketing support, or a similar role within the technology sector, preferably in storage, networking, or virtualization. * Familiarity with CRM systems (Sugar CRM , Salesforce, etc.) for lead tracking and management. * Strong communication skills and the ability to engage with potential leads through various digital platforms. * Knowledge of digital marketing tools and tactics, including email marketing, SEO, SEM, and social media. * Ability to work independently in a remote setting while managing multiple projects. **Preferred Qualifications:** * Experience with B2B lead genera