Senior Analyst, Digital Analytics

**Title**: Senior Analyst, Digital Analytics **Location**: Nashville, TN or Remote **Overview:** Asurion is seeking a curious, performance\-driven Senior Analyst of Digital Analytics to join the team at our Nashville corporate office or remotely. This role sits in the marketing organization and will provide analytical/data support to digital growth initiatives led by the marketing and partner teams in a B2B2C sales model. You'll work on a technically sophisticated team and partner closely with stakeholders to turn data into clear, compelling narratives that drive decisions. Success in this role requires data analytics expertise, creative problem\-solving, strong communication skills, an ownership mindset, and demonstrated experience working with cross\-functional teams. **Essential Duties and Responsibilities:** * Responsible for standard and ad\-hoc reporting on performance of our digital marketing, organic, email, web properties and voice/chat channels * Support ad\-hoc and exploratory analyses of key partner initiatives, tests, and emerging growth opportunities, helping to identify opportunities and provide data\-driven recommendations * Produce succinct reports highlighting results and key insights of digital programs using a combination of business intelligence tools (e.g., Power BI) and Excel * Help define KPIs and develop requirements for measurement planning, tagging, sourcing digital data across platforms, including web analytics, DSPs, websites/apps, etc. * Help evolve measurement and attribution approach, triangulating performance across client platform data and internal data sources * Collaborate with cross\-functional teams and partner teams to ensure we can define and effectively measure customer and business success to effect positive change * Stay up to date with AI technology, effectively leveraging LLMs, automation, and alerting to improve productivity and enhance insights generation **What You’ll Bring to The Team:** * 2\-4 years of professional experience in (digital) data analysis, marketing analytics, and digital funnel measurement * BA/BS in data analytics, information systems, internet technologies, marketing, business, or a related field preferred; relevant data/analytics certifications and/or equivalent hands\-on experience will also be considered. * Strong problem\-solving and decision\-making abilities with excellent attention to detail * Strong technical fluency in analytics tools and methods, primarily SQL, and experience with Python, R, or similar analytical tools. * Experience working with Amazon data through platforms such as Amazon Ads or Amazon Seller Central strongly preferred * Experience measuring digital funnel, cross channel attribution, and initiative performance via web analytics platforms (Google/Adobe Analytics), digital A/B testing experience preferred * Experience working with subscription model performance analytics preferred * Experience working with customer segmentation or audience data i