Marketing Analyst - Senior

Overview:SOFTSWISS is hiring a Marketing Analyst to join our Marketing team. You’ll work across the full B2B customer journey, helping improve pipeline efficiency, conversion performance, and business growth through advanced analytics, forecasting, and experimentation.Purpose of the role:You’ll work with B2B funnel analytics and performance measurement across the customer journey to improve conversion efficiency and business growthYou’ll drive data-informed decision-making through forecasting, reporting frameworks, attribution analysis, and business intelligence initiativesYou’ll lead CRO and A/B testing initiatives to improve landing page performance, user engagement, and acquisition efficiencyYou’ll collaborate across Marketing, BizDev, Pre-sales, and Digital teams to identify growth opportunities and improve funnel visibilityKey responsibilities:Work with end-to-end B2B funnel analytics across the full customer journey (Lead → MQL → SAL → Contract), monitor conversion performance, identify bottlenecks, and drive optimization initiativesMaintain and enhance KPIs reporting infrastructure and funnel performance frameworks to support operational and strategic decision-makingSupport forecasting and planning through analysis of pipeline dynamics, lead quality, acquisition efficiency, and conversion trendsPrepare monthly and quarterly business performance reviews highlighting key insights, risks, trends, and growth opportunitiesOwn marketing attribution and tracking frameworks, ensuring accurate measurement of lead sources, campaign influence, user journeys, and pipeline contributionLead the A/B testing and CRO process across landing pages and digital experiences, from hypothesis generation and test setup to analysis and optimization recommendationsAnalyze user behavior using web and product analytics tools to identify friction points, engagement patterns, and conversion opportunitiesCollaborate with BizDev, Pre-sales, and Digital teams to improve analytics processes, reporting quality, and revenue impactRequired Experience:Russian language proficiency at B2 level or higher and English proficiency at B1–B2 level5+ years of experience in marketing analytics, performance analysis, business intelligence, or digital analytics, preferably within B2B Tech, SaaS, iGaming, or FinTech environmentsStrong B2B analytics experience with deep understanding of pipeline analytics, funnel performance measurement, and customer journey analysisAdvanced hands-on experience with GA4, GTM, event tracking, UTM governance, and conversion tracking implementationAdvanced Excel, SQL, and Python skills, including the use of Python analytical libraries for data analysis and reportingStrong understanding of B2B funnel metrics, digital marketing KPIs, attribution methodologies, and ROI modelingProven experience leading A/B testing and CRO initiatives, including hypothesis development, experimentation, and performance analysisExperience working with BI and visualization tools such as Tableau or Power BIStrong communication and presentation skills with the ability to explain analytical insights to both technical and non-technical stakeholdersSenior-level experience in analytics or performance-focused rolesNice to have:University degree in Marketing, Analytics, Economics, Finance, Mathematics, or a related fieldExperience working in large international B2B technology companiesExperience with AI-assisted engineering and data pipelinesPrevious experience contributing to mentoring, knowledge sharing, or cross-functional analytical initiativesOur Benefits:Full-time remote work opportunities and flexible working hoursPrivate insuranceAdditional 1 Day Off per calendar yearSports benefitComprehensive Mental Health ProgrammeFree online English lessons with a native speakerGenerous referral programTraining, internal workshops, and participation in international professional conferences and corporate eventsOriginally posted on Himalayas